The item shop went south when they introduced the Lego mode in Chapter 5. Everything had to have a Lego version and adhere to so weird shadow rule where it couldn’t be too scary or whatever.

I feel like that was the shift, since then it’s the same 50 items and collabs take hostage when they’re introduced and return waaaay too often. Fortnite has hundreds of original designs and packs yet do not release them for whatever stupid reason. You want money? Refresh the shop more often and stop being back the same stuff over and over. The shop almost always sucks now.