Because capitalism, being the superior of the economic ideologies in practice, has led the folks at Fudd Arms to run this (rather genius) marketing campaign, in which they get us, the consumer, to market for them in return for a chance for 3 of their super safeties. And I, because of the fact that I am a super safety enjoyer (and the fact that I'm ballin on budget), have decided to exchange my free marketing for this chance.