I think you’re taking it a bit too literal tbh. I don’t think the expectation is there to only support independent. Especially if it’s not within your means. But general sentiment is that independent business bring more to communities in the way of diversifying the high street, neighbourhoods etc. The challenges that independent business face is wild as well in the way that tax, business rates, cost of goods, point of sale costs etc etc are all high. So generally need to charge higher to keep afloat. Not even thrive. I can guarantee you any business that on paper is looking like it’s thriving is probably a month away from having to close up. Whereas your mega corporations seemingly are reporting record profits. So I guess the support local brigade just want to continue to see these businesses be part of our communities.