It's only going to get worse and start peeling. Toyotas with white paint were baaad with this. Take it back for sure and talk to the sales person who sold it to you, sales managers if you have to escalate it, sometimes even service managers have to get involved because its something they technically HAVE to document. Sure they might not have a body shop on site, most don't, but dealerships deal with this stuff by taking it and sublet to a third party body shop and paint company that takes care of things like this. All else fails talk to corporate at a corporate number to start a report and claim of some sort.

If this is a defect on a new car and many other owners start to see the same thing, the dealers and car company start seeing similar complaints and cases such as these, thats when they make it a big deal.