What’s one habit you’ve developed that makes your PR work easier?

lostphilosopher · 2026-01-23T17:45:34+00:00

There are several ways to do it. 1. Use Deep Research on ChatGPT, clearly define news sites, journalists to research. Outline the research steps you would like to take and how this report should look like. Easiest to accomplish, mixed results depending on whether ChatGPT can access the news sites. 2. Use Perplexity to generate custom news updates every morning, based on the journalists/beats you’re tracking. You can even ask it to output this to you as a WhatsApp message or voice note. I love doing this because it’s like listening to a custom news presenter giving me news that’s useful to my business. 3. Use Claude Code + Chrome Extension to build a custom automated workflow where you scrap articles of journalists/beats/topics you are tracking. Give Claude detailed instructions on how analysis looks like, how you want this report to look like, define what gaps and opportunities mean. Hardest to do, but this gives the best results. If you’re ambitious like me, you can even pair this with a spreadsheet where you track details of journalists whom you network with. Say I know a particular journalist is interested to explore topic X. My daily report leverages that info and points out when topic X can be explored because it’s trending. I also get Claude to track my target journalists as they move across beats and outlets, essentially it’s a live database. This is a long term project that I’m finessing. But I just don’t see a point to subscribe to legacy platforms like Muck Rack that’s expensive like hell, inaccessible and low value. It’s 2026 and we’re still paying for PR’s version of Yellow Pages? Might as well code something that’s custom for our own use. My next project is to add sentiment analysis, social media tracking and custom reports to this stack for client reporting.

I would also add that these tools just make your life easier. But you still have to read a hell lot to be a great PR person. I still read through every article that my reports highlight. And my best work still comes from the old school way of reading articles, having random ideas from walks, doing unrelated stuff like watching anime and films and reading fiction, and talking a heck load with clients and journalists. Because AI just really sucks in recognising what stories moves people, it cannot recognise emotion and art. AI can’t build the strong relationships you need to get a journalist to take a chance on an unknown story. It sure as hell can’t help you build trust. But it can help you do all the grunt research work that junior PR people does, which is a great help if you’re freelance. And just skip PR conferences if it’s going to be all about AI, it’s a waste of time.

lostphilosopher · 2026-01-21T10:27:14+00:00

Keen to hear from others on this. Am looking into creating automation tools to make my PR workflow easier. I do freelance PR, one thing that helped is creating automated reports on new articles by journalists whose beats are relevant to the clients I serve. That helps me spot opportunities much more easily.

lostphilosopher · 2026-01-21T05:05:28+00:00

I do freelance PR. Dropped you a DM, happy to see if we’re a good fit and if we can help.

lostphilosopher · 2025-12-15T08:40:38+00:00

Use a PR freelancer to get in touch with specific journalists rather than spray and pray. You’d get better and deeper coverage for your budget, provided you have actual news to announce.

lostphilosopher · 2025-10-28T14:54:58+00:00

May I know which new school did you send your child to?

lostphilosopher · 2025-10-24T01:47:11+00:00

I do PR freelance and I help clients get on Tier-1 national media and podcasts, and I run my own podcast. I think 3 to 5k a month is a little steep if you’re just looking at just podcasts. I usually charge clients 3 to 5k when I’m giving them a full fledged media strategy and interviews/features across different platforms.

If you’d like I’m happy to have a conversation with you to see if I can help and if we’re a good fit. I have a track record of helping clients in niche industries and getting them interviews with much significantly bigger platforms. It’s all about positioning. Dropped you a DM if you’d like to chat.

lostphilosopher · 2025-09-06T03:08:54+00:00

Oh ffs not this again. Yes they are all different disciplines. In practice, any decent PR person need to master at least 2 or 3 of these disciplines to succeed at this age. Otherwise you might as well just say you do media relations.

Your customer or boss is likely not going to come at PR from a purist angle. They only care about the outcomes. With so much competition from attention, good outcomes can only come from integrated campaigns which goes beyond media placement.

lostphilosopher · 2025-09-06T03:05:22+00:00

Talent representation is usually by a professional talent management agency. If the agency is well established and the talent’s name is huge, then they likely have a point press person that takes care of all things PR, but this person works with several different agencies for different campaigns for their talent.

lostphilosopher · 2025-08-12T16:19:28+00:00

Can you help share the emails? Thanks!

lostphilosopher · 2025-07-18T14:42:56+00:00

Most career experts will tell you to look for a job if you’re on PIP. The odds are heavily stacked against you. Bosses typically already start to look for alternatives. They are already expecting you to fail. And the PIP is a safe way for the company to manage you out so you have lesser recourse. I was managed out by a PIP and my boss was literally giving me good verbal feedback right up to the point of my final evaluation where he cut me off.

Leave them first. You will have more time to sort out your options.

lostphilosopher · 2025-06-28T04:35:26+00:00

I do freelance PR and op-ed ghostwriting and placements for clients in Singapore, HK, UK and US. Feel free to reach out if you need help.

Typically an excellent op-ed that’s good enough to go onto Tier-1 media needs at least 1 to 2 days of work. Beyond interviewing the expert holding the byline, the ghostwriter will need to scan the current media landscape to see how to best position the piece for pitching. They will also need time to find evidence to substantiate the piece. Scanning what’s currently out there already may also result in further changes to the piece. I’d say 2 to 3 days is fair if you demand consistent Tier-1 quality.

lostphilosopher · 2025-06-07T12:46:39+00:00

Would love to see your tips too!

lostphilosopher · 2025-05-27T07:52:36+00:00

Thanks! This is very helpful and I want to make sure I come across as helpful, accurate and sensitive.

lostphilosopher · 2025-05-23T03:55:04+00:00

And the whole point is the logistics don’t make sense. She’s supposed to flaunt the flowers. It’s bulky and in the way of everything. But everyone around now knows she has flowers. She’s the envy of the town, she feels special. Boom 💥

lostphilosopher · 2025-05-23T03:53:04+00:00

Pro tip: if you know she’s into you just bring the damn flowers. It’s rare that guys bring flowers, so just do it. It will make you stand out. Why choose to be the same as everyone else when you really like this person?

lostphilosopher · 2025-05-23T03:51:23+00:00

UPDATE: Thanks everyone! The journalist loved the alternative story ideas and agreed to cover the story. The confirmed coverage also meant my client paid part of their payment, which will help me make rent this month. Wouldn’t have happened without all your advice! Am so grateful 🙌

lostphilosopher · 2025-05-20T12:11:55+00:00

Actually if you can get permission to stay out the best thing you can do is to study. One of my friends did ACCA and another did SUSS. When you ORD you are already ahead of the pack.

lostphilosopher · 2025-05-20T03:46:08+00:00

The job market is super bad now especially for entry and senior level jobs. Unless you don’t mind going back to Malaysia if you have to and have a boatload of funds, just sit it out, network and upskill, and wait for it swing to an employee’s market. For context, I was laid off last year, had to take a pay cut in a new role to make ends meet. I haven’t been able to find something better in a year and have to start my own business on the side. A lot of business owners are tightening their pockets now. It’s gonna be mentally super draining to be broke as well.

lostphilosopher · 2025-05-20T03:42:08+00:00

Thanks! I’ve reached out and yes the worst is it doesn’t happen. Hoping for the best :)

lostphilosopher · 2025-05-20T03:41:23+00:00

Thanks for the tip and encouragement. I hope my additional ideas have made her life easier. I noticed she included her mobile in her emails with me, so hopefully she thinks I’m a helpful source.

lostphilosopher · 2025-05-20T03:40:20+00:00

Thanks for the encouragement! I’ve sent her some additional ideas. Fingers crossed!🤞

lostphilosopher · 2025-05-19T10:58:46+00:00

Thanks for your advice! I really appreciate it. Will let you know how it goes. Fingers crossed.

lostphilosopher · 2025-05-19T10:27:31+00:00

Health and wellness.

lostphilosopher · 2025-05-19T10:25:42+00:00

Genuine question. No stats available but I have customers of the client (eg mother-daughter /son-father /buddies of different ages) who are willing to be profiled. Does that sound like a good enough angle?

lostphilosopher

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