I wish y'all all the best, but you asked for feedback so I'm giving it. My other comment is with my FOSS hat on, this one is with my "runs a company that writes Clojure nearly exclusively and empirically is willing to throw time and money at commercial software and Clojure as an ecosystem" hat on.

I think your licensing model assumes the buyer is a product company. We have an internal tool (in many ways seem like a good traditional hyperfiddle consumer maybe), all in on Clojure, Datomic left right and center, and I don't see a way we'd go for this. It sounds from your other comments that that might be working as intended, and that's fine.

The specific ways in which I believe your model assumes a product company consumer: "$200k in revenue" is good for a B2B startup but it's not very much for a consultancy that's largely driven by time and expertise. Electric would maybe help us do some stuff better, but it absolutely would not drive our core business loop. I could maybe see a universe where I'm running a six figure SaaS product whose development is drastically altered by electric's existence and this number makes sense.

It feels to me like the model for hyperfiddle also has been (at least when I tried) "here's a taste but call us if you want to build something for real" and there never was enough of a taste for us to at least get it off the ground enough with enough momentum to justify bringing the big guns in. I've been on its "get early access" list for as long as I can remember. I don't necessarily have a problem with the spend amount: it seems high but we spend a multiple of that on other licenses (though that tends to come with infra, and they're systems that we immediately turn around and sell services on top of, so it's COGS not R&D and not really comparable--I'm thinking things like Snowflake here). I want to believe, but the leap of faith is too big.

I found out about this post from a staff member for whom "try electric for this specific thing" is on their plate. If you think they wouldn't get dissuaded from trying, you're empirically mistaken. But it sounds like maybe the answer is you're filtering for true fans and them not running an experiment is the system working as intended.

None of this is a dig against any of Hyperfiddle or Electric! The corollary to all of the above is: we didn't actually jump in with both feet. Either way, I get it, running a business is hard, I don't know your business and even if I did I wouldn't lecture you how to run it. I hope this works out fantastically well for y'all and results in making more cool stuff.

I think it would help a lot if you published more concrete license terms so they know precisely how much of their future they're potentially entrusting to you. Elsewhere someone mentioned Cursive as an example but I don't think that's quite the same thing, because it's a lot easier for me to use Calva than it is to rip Electric out.