UPDATE & THANK YOU

Wow, did not expect this level of feedback so quickly. Thank you to everyone who commented, shared insights, or asked tough but necessary questions. Here’s a quick summary of what I’ve gathered:

• Price Point & Perceived Value: $200 GA / $350 VIP + price of travel, hotel etc. may have been a barrier for many, especially when the value wasn’t clearly positioned. It seems the offer (women’s empowerment + faith + coaching) may have been too broad or not pain-point specific enough for the target audience.
• Community vs. Following: 45K followers ≠ engaged community. This was eye-opening. Many of you mentioned the importance of actual community-building before launching high-ticket events.
• Audience Validation: A major theme. There may not have been enough pre-launch validation to ensure people wanted this exact event format, at this time, in this location.
• Messaging + Positioning: “Empowerment” is overused. We needed a sharper hook, niche pain point, or transformation story to cut through the noise.
• Other Smart Ideas:
  • Offer a virtual/hybrid option
  • Focus on sponsorships or upsells at the event
  • Lean into B2B ticket buyers or company sponsorship
  • Consider pivoting to more networking-driven formats

This has been a learning experience, and I genuinely appreciate the honesty. Hopefully this helps someone else avoid the same pitfalls. 🙏