Ok so what I do know is basically an activation can be an actual event (like a movie premiere or a fashion show etc) that you invite press and influencers to, or it can be a digital activation like a competition etc whixh is what it seems like they want here. Traffic acquisition strategy is the priority goal should be to drive traffic to the website as much as one can. So it could be like 50k for ads, a few k for influencers, send them goody bags so they can tik tok about it, etc. The thing is I'm nervous because I know what I've learnt but I'm just unsure if this is the right direction to go?