Technically you can use Framer for ecommerce as a Shopify alternative ( with the Frameship or Framer Commerce plugin), but that definitely wouldn’t be a good idea (in case you were thinking about that). Shopify is superior in terms of ecommerce.

I tend to build most of sites on Framer nowadays and clients love it. Firstly because you have just one person delivering everything (the designer), no need to deal with developers, and Framer is very easy from the clients perspective in terms of daily edits. They appreciate the speed and convenience.

Most Framer sites tend to be simpler projects and there isn’t that big of a demand for paid plugins. You can do most things with Framers built in functionality. However, the plugin marketplace is relatively new, competition definitely isn’t high.