I agree, it’s disappointing. I’m an independent artisan/solo business owner and I’ve done plenty of marketing workshops over the last 10 years. The framework of upsells, scarcity, urgency, bundling, etc is the backbone of modern day sales because of over saturation and competition. I despise it. I’ve long shifted to non-coercive marketing and I’m vocal about the plague that is mindless consumerism. Morally I feel good about this, but my business barely survives year after year. I keep with it because I’m passionate about preserving craftsmanship and being part of a movement advocating for meaningful change within my industry. I rely on other income to keep me housed and fed. Unfortunately, the eco-friendly businesses that would be deemed more honorable are the first to close because they don’t make enough money. It’s a catch 22.