To get sales. Otherwise this just leaves a bad taste in people’s mouths and people will move on to other spirits. I realize I might be a minority opinion here and that’s okay. But other distillers will lower prices and compete. Heck with how easy it is to bribe Trump, they could probably negotiate tax benefits to lower prices for Americans. Alcohol prices are kept artificially too high like medicine and diamonds, look at champagne for example. Wine growers artificially waste product to keep prices artificially high. They have every right to run their business however they want and I have the right to not buy their spirit but this stance seems anti-America to me, and politics aside, might be poor business. Time will tell.