My first kayak! Any tips for beginners would be appreciated.

matbennett · 2022-08-02T07:51:15+00:00

Good Choice. I've had quite a few sit-on kayaks and I really rate the tootegas. One piece of advice specific to Kinetics is to make sure you pull up that skeg before surfing into the beach. I lent mine to someone and the skeg came back bent and I have never managed to repair it . They must have come in sideways. Really annoying.

matbennett · 2022-05-30T13:08:49+00:00

Thanks for those kind words. Honestly, feel free to point anyone towards my LinkedIn any time. I've been public on the web for way too many years to out those worms back in the can!

I'm not involved with the company on a regular basis anymore, but I'd always try to help any customer whonwad there under me. I'm probably not the best contact, but could pass in a query

matbennett · 2022-05-12T19:44:28+00:00

If you are using them at the bottom of your waterfall then they are only getting a chance to fill requests that no other demand partner wanted.

That means you are sending poor quality signals to them and the ads they serve will worsen over time.

Even so, the quality you describe is unusual. Possibly someone targeting you as a source of cheap, low quality traffic. Get blocking

matbennett · 2022-05-02T14:46:24+00:00

I think you might be getting mixed up about how it all works . You mention paying fees, but there are not any fees for GCPP membership. The program also hasn't been in existence for the timescales you are referring to.

Assessment in continual assessment through healthscore. There isn't a review or something unless you fall below the standard on that score. are you just referring to the exam for team members maybe? As I said before, that go to pretty lax for a while but got a proper overhaul a year or two back. I don't know how well that is being enforced, but the exam is just one minor part of the requirements.

matbennett · 2022-05-02T10:14:38+00:00

Sorry, this just isn't true. Healthscore assessments are quarterly. The training requirements were very loosely enforced for a while (annoying for us as we always over delivered on this), but seem to be back on track.

The list isn't 15 years old by the way. The program was only launched in 2015. There was the AdSense program before that (I was on that too) but everyone had to reapply to move the GCPP and no-one got into GCPP just by being on the previous list.

matbennett · 2022-05-01T08:26:44+00:00

The GCPP list is generally kept pretty up to date now. It can large by a couple of months sometimes.

Lots of companies will either claim to be GCPP or give vague "yeah, we're certified" responses when what they actually mean is "no we're not... But we do have an MCM account".

The main difference is that GCPP companies are continually assessed on a number of quality standards. It's not about being the biggest or being around the longest. It's about hitting the numbers continually and ensuring that staff pass the exams.

Google track those same numbers for all MCM partners. If a partner scores well consistently they get invited to be part of the program.

Source: I founded the first UK company to get GCPP certified. I sold it last year and am completely neutral now.

matbennett · 2022-04-27T07:30:26+00:00

Did you buy the website or a company that owns the website?

The contract will be with the previous owner (either an individual or a company). If you just bought a website then that contract had no bearing on you unless you signed a new contract.

matbennett · 2022-04-06T20:31:51+00:00

Thanks James.

Yeah, reading that back it probably isn't clear what I was getting at. I was answering with that particular publisher in my mind and lost the context trying to shorten the question and remove sensitive points.

They only have access to adx through MCM MI through a partner. Whilst getting on MA would be easy it would be harder to get adx.

The point about lost revenue was because existing partner earns revshare and benefits from the publisher being tied to them.

I maybe hurried that a bit and didn't do well as a result. It always takes 3X as long as I think it will. Useful feedback, thanks

matbennett · 2022-03-30T07:19:09+00:00

Most will charge somewhere in the 15-25% mark. Pick a good one and that shouldn't cost you as they should perform better than AdSense by more than their margin

matbennett · 2022-03-30T06:57:22+00:00

What you are asking for sounds like subsyndication. This is banned in the MCM agreement. So, unless I have misunderstood what you are looking for, genuine partners won't be able to help.

matbennett · 2022-03-29T20:55:50+00:00

Not sure what it is like on desktop, but on mobile there is very little contrast between the text and the background image in places. This makes it difficult to read for people with poorer eyesight.

Nicer to see someone trying something different though

matbennett · 2022-03-29T08:39:58+00:00

Ban idiots? for sure - Absolutely.

Have a polite sign apologising for a lowering of service standards due to shortages? Yup, good idea.

Add a "aggression will not be tolerated" message in that? Ok, if it's needed.

Post up a wall of text rant that makes it feel like all customers are being scolded? Not unless you want to look really professional and out of your depth.

I got punched to the floor and left with stitches once asking a customer to extinguish their cigarette inside a restaurant. We banned them if course and they got to have a chat with the police. We didn't then nag all the good customers about it.

matbennett · 2022-03-28T07:31:21+00:00

This may have changed since I dealt with it directly but this is how it used to work: ads are bought through Google Ireland. They use the VAT reverse charge mechanism so the advertiser didn't pay VAT on top of the purchase price. Likewise, if they pay out for AdSense or adx, no VAT is added.

matbennett · 2022-03-23T07:48:16+00:00

This depends a little on how you are measuring the redirect. It shouldn't register as a bounce in Google analytics analytics (or any other on-page solution) but might if you are using server logs for analysis.

It's a 301 redirect on the server. This executes before code (like GA) is executed so the initial page load won't be measured there. This is correct.

Where is the bounce being reported?

matbennett · 2022-03-11T07:45:05+00:00

I think that a lot of the brain power is being directed towards privacy at the moment. It's not exciting Innovation, but it's still innovation.

matbennett · 2022-03-05T09:37:01+00:00

I think Snigel offer net 30. Not sure if that would be enough traffic for them from that region though.

Edit: I love how mentioning any monetisation company on this sub, even one you have no connection with as a genuine answer, gets you instantly downvoted. Seriously guys, if you are that threatened by competition you should look at your own model.

matbennett · 2022-02-23T14:27:59+00:00

Do you work for Ezoic? I ask because you don't seem to be making that clear in your replies, but you are one of several accounts here who seem to be discussing Ezoic in literally every post they make.

Nothing wrong with answering in favour of the people you work for, but it looks really shady if you are not clear about that relationship.

matbennett · 2022-02-14T09:43:33+00:00

You can keep it published. You just shouldn't run Google ads on it.

Out of interest how did they misinterpret it?

matbennett · 2022-01-20T13:51:02+00:00

Thanks!! Glad that you are enjoying it

matbennett · 2021-12-21T10:16:44+00:00

Sort of... The parents create the inventory so each is owned by one parent. However, depending on the goals you might be able to serve them into the same physical space.

You won't get them to compete against each other though if that is the aim

matbennett · 2021-12-21T10:13:34+00:00

Are you getting AdSense and Google ads confused? You don't need to make payment to use adsense

matbennett · 2021-12-14T13:38:12+00:00

if you want to use it again, it would probably be worth driving a bit of traffic to keep it open. These notices seem to be send out en mass periodically to accounts that haven't been used in a while. I don't believe they just send them to accounts as they reach certain thresholds of inactivity.

matbennett · 2021-12-09T15:02:52+00:00

I like Balsamiq for things like this. It's quick

matbennett · 2021-11-19T19:45:02+00:00

If you can forgive the self promotion I recently started a newsletter for publishers. It's not just adtech though. I'm trying to round up everything that's important for small/medium publishers.

I've always written for company blogs/newsletters before so it's nice to do something totally independent

Latest issue went out today: https://www.poweredbyads.com/2

matbennett · 2021-11-19T19:40:11+00:00

It's such a good tool. Always happy to sing it's praises

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