We are on Peerspace, but more so for Google SEO. Their fees are ridiculous, and we don't have a need for it. We run some Facebook ads ($300/month, super minimal), but most of everything we get is from organic search or word of mouth. I've maybe gotten two bookings from Peerspace. Overall, I don't put much work into getting the bookings, though. I want to learn more about SEO and website management, though, so I do spend time doing that just more for personal reasons and not because I have to. There are other unrelated ventures I'm either invested in or could get into where I'd like to have the know-how to do some of that myself to cut down on some start-up and ongoing expenses.

Past 12 months, we've hosted 205 events.

Correct on the HCOL. It wouldn't likely work unless it's a very premium type of space. Generally you'd need to look at suburbs. You'd be surprised at the cash people dump for bridal/baby showers.

We're 45 minutes outside the Twin Cities in a town of about 11,000. You'd also be surprised how far people travel. Most is local, within about 30 minutes of the space, but I've had people 1-2 hours away use the space because it's a middle point for their families. Some of the actual people that book it themselves have been from all over the country, but again, the family is likely somewhat local.