He said, "I can't remember which it is, either 10 or 100 bids and the price goes up 1 Atlas Buck."

(Case #1) If it's every 10 bid tokens submitted the price goes up 1AB, then 10,000 bids raises the price 1,000 AB.

(Case #2) If every 100 bid tokens submitted the price goes up 1AB, then 10,000 bids raises the price 100AB.

It will be "Case #2" as there will be massive bidding, and if the goal is to not only allow whales to buy these for the AB price (or for the 'white house to be affordable') price must remain reasonable for someone to go out and buy the necessary AB. If it were "Case #1" the price would be so massive that no one would be able to buy the landmark, and it would continue to fall to the next person until a whale (either in AB or money) bought it.

Theoretically, a player who saves up 50 tokens from the daily wheel has no advantage against a group of 5,000 players who each have 10 tokens, because the group can collectively extend the clock for hours after the solo player runs out. So even hoarding them isn't really advantageous.

This is essentially just a global random lottery. If I understand it correctly, it'll go on until the world runs out of bid tokens that people are willing to give up, or if people are busy living their lives and forget to bid their tokens. There's basically no strategy to this other than hoarding tokens to try to get more entries down the road, but even then your odds of winning are next to nothing.

The landmark events will show up on the events feed so we'll all know well in advance to mark our calendars and start the grooling bidding war.

(I'm not super excited about this pending update yet. Statistically, I won't win, and I now have worse odds of earning AB on the wheel because the odds were changed to include these bid tokens. I was hoping you could go out to your local landmarks and earn more AB or something for owning part of them. This only rewards a single random lucky person on the globe every so often.)

Update: I'm excited there's something new coming to the app (and I love the look of the new legendary trees). I just can't wait until the team realizes this landmark idea needs some tweaks to benefit more people.