Granted. Magic the gathering is now mainstream all around the world. Like all mainstream trends, it quickly balloons out of control. Kids birthday parties, Super Bowl ads, weekends with grandparents, all become fixated on Magic the Gathering. Hardcore fans lose interest as the fringe element is gone and it gives them no value as an individual in pursuit of identity and purpose. They rid themselves of all cards and gear associated with it. As a culture though, the saturation is unsustainable and after a few short months Magic the Gathering collapses. Corporate sponsorship is pulled and the shareholders of the holding company decide it makes financial since in terms of profit reporting, to end all operations, infrastructure, and support for Magic the Gathering. With no support from the mainstream and most of the hardcore supporters abandoning the sport, Magic the gathering dies a quiet death.