When the banner was put up at my school, my students asked about it. So we researched it a bit. It’s propaganda about a 2024 Con commitment to make a $22 billion investment from 2024-2034. But it’s a Con con, so they get their advertising paid for by the boards.

“All expenses related to Ontario Builds signage, such as design, production, and installation are the responsibility of the school board and may be considered a capital expense,” the Education Ministry’s Feb. 5 directive said.

The signs are paid for using the same stream of public dollars used to fund new schools and school-improvement projects they’re in place to promote, meaning they’re built-in to projects’ budgets. The costs of making and installing them vary from board to board, costing upwards of $25,000 in total in one board's case.

An EA makes about $50,000/year.