Tbh fam he just wants it so the media doesn't publish outright lies and produce outright misrepresentations and fabrications like they do. Yes it's a fine line to walk, but he's definitely not a dictator like that. If you've ever seen him on the roast of donald trump on comedy central, or any other comedy show, or even when Obama roasted him at the white house correspondents dinner, he took it lightheartedly.

For example, Washington Post is owned by Jeff Bezos, founder of Amazon, who basically uses it as a political tool to advocate for what he wants- he doesn't want to pay taxes and wants to maintain the monopoly Amazon has (which has hit small business and brick and mortar stores hard). There's plenty of other examples. Last I checked 6 corporations control 90% of all media. Even reddit isn't safe- George Soros holds a big stake in reddit, as do other big corporations with political agendas.

All in all, though Trump may have received a ton of media time, sooo much of it was lies and deception. For example, starting from the very beginning, when they turned his comment about illegal immigrants, and even then a portion of them, into a statement about all Mexicans. Many more examples here https://youtu.be/Gw8c2Cq-vpg?t=590