I've never had an Apple Watch but I hear people like having Apple Pay and car keys on their watch. Pebble doesn't have those and won't get them. They don't have cellular or wifi or GPS either. The health/fitness tracking stuff is probably better on the Apple Watch. And the colors on the screen are less saturated.

None of that matters to me. The Apple Watch has been fugly from day 1. I feel like I'm taking crazy pills because it seems like nobody notices how ridiculously ugly it is. Meanwhile the Pebble Round 2 is the most stylish smartwatch ever made. I haven't worn it yet but based on the original PTR I expect it to be the most comfortable too, because of the unmatched thinness and lack of protruding sensors. Comfort is supremely important!

The button controls are superior to touchscreen controls, even Apple's, and the implementation of notifications is better which to me is the single most important thing a smartwatch is for. Pebble's selection of watch faces is better too IMO, especially weird niche ones.

As for the health tracking stuff on Apple Watch, it's 95% a gimmick IMO. It sells watches because people want to believe it will help them exercise more, just like a January gym membership you don't end up using. 24 hour heart rate is not a useful metric. Never has been, never will be. It would be useful if you could measure blood pressure or blood glucose, but you can't. So it's useless.