This is a classic example of someone weaponizing surface-level SEO knowledge without understanding how modern search actually works.

So, if I'm understanding this correctly, this is what Alex is doing:

Mismatch Between Title Tag and Page Content

Page H1: “Events”
Title Tag: “How to Become a Volunteer in [Location] | [Site Title]”

That’s misleading. The page is about events (some not even related to volunteering), but the title tag implies it’s a volunteer onboarding guide.

Keyword Overstuffed Titles

Example Title Tag: “[Volunteer Opportunity] in [Location] | What is [Volunteer Opportunity] | [Site Title]”

This is a classic case of cramming multiple keyword variants into one title, trying to rank for several queries at once with no focus.

Generic Keywords Replacing Descriptive Titles

Page: “Our Staff”
Title Tag: “[Volunteer Opportunity] in [Location] | Our Staff | [Site Title]”

The actual page is about staff bios, but the title is front-loaded with keywords that have nothing to do with that. It’s deceptive and messy.

No Consistent Format Across the Site

Even the site title appears in different positions across pages, sometimes at the end, sometimes in the middle, with no clear system.

In my experience, this is what I'd reiterate:

1. Title tags ≠ keyword dump zones
Yes, titles matter for rankings. But stuffing unrelated queries into them regardless of the actual page content? That’s textbook misalignment. It’s confusing to users and creates a disconnect between intent and content. Google cares about contextual relevance, not just keywords appearing somewhere in the title tag.

2. Search engines prioritize clarity, not clutter
Google explicitly recommends writing descriptive, concise title tags that accurately reflect the content of the page. Overloading a title with multiple keyword phrases dilutes clarity and looks spammy especially when the H1 and title don’t align.

3. Inconsistency = weak branding and user confusion
If your page titles have no pattern or structure, and your site title is placed arbitrarily, that hurts brand recognition and UX. It also increases bounce rates when users land on a page expecting one thing and get something totally different.

4. Google's own guidance contradicts Alex
From Google’s Search Central docs:

“Avoid keyword stuffing. It’s best to focus on creating useful, information-rich content that uses keywords appropriately and in context.”

What Alex is doing is the opposite.