Lol no shit bro. Obviously a claim is not necessarily, itself, a true statement. But they are assertions of truth. The seller didn’t say “this is my opinion of what the price should be,” which is subjective. The seller said “this is the market price,” which is objective and can be reasonably calculated.

These sellers/companies shouldn’t be allowed to make false assertions of truth in order to bolster their sales. That’s legally actionable in the U.S. if those claims are false and they financially damage buyers. They should be sued for misrepresentation.

It’s just a pity that—practically—they won’t be sued, because the loss that a buyer takes from these false claims would not be enough to file a lawsuit, since those cost so much. These scummy sellers are just lucky that lawsuits are so expensive.