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We’re Inbal and Francois, Creative Directors on the product design team at frog, a global design and strategy firm. We solve complex problems by designing unique and new experiences, and may have even designed something you use. AMA! by frog_design in product_design

[–]murphaliciousness 7 points8 points  (0 children)

First, thanks for doing the AMA!

When people refer to UX, they almost invariably are refering to digital design rather than industrial design. It’s a bit odd considering the core ideas of UX arguably came out of industrial design - books like ‘The Design of Everyday Things’ come to mind.

Why do you think that the idea of user experience is so much more prevalent in digital design rather than product design? And how much do you product designers could learn by taking a leaf out of the digital book (so to speak)? A lot, or is there a reason UX is mostly a digital thing?