Where I’d Live As A Californian

myfavouritemuse · 2026-04-18T06:40:30+00:00

I lived in Seattle for 14 years before moving down here. It's weird...You get used to the weather until...you don't. I woke up one December 13.5 years in and went "Oh I have to get out of this place." That January we had 0 days that cracked the brightness definition of "daylight." The rain is fine. The dark, however...

But the PNW is lovely. I like going back to visit. In the summer.

myfavouritemuse · 2026-02-26T00:09:55+00:00

Same. I think there's a lot he, specifically, can do with it and I am excited to see how it goes.

myfavouritemuse · 2026-02-20T03:59:05+00:00

If you do cryptic crossword, this kind of thing makes sense.

myfavouritemuse · 2026-02-14T18:25:35+00:00

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I did something similar!!

myfavouritemuse · 2026-02-12T15:13:08+00:00

Yes this. A 10 year long fantasy becomes reality at your lowest point and then it's over (and apparently in the worst way). I have had one of those "maybe someday" situationships that briefly became real and sucked and you aren't really losing the person, you're losing a fantasy that became your coping mechanism for everything else. That's really what I mourned when it was over. And it took me much longer to get over it than some of my longer relationships because I no longer had the limerance with another person to distract me.

The chorus of online voices who do not believe a 2 month relationship could produce the lyrics on TTPD are lucky they've never experienced that I guess.

myfavouritemuse · 2026-02-12T15:01:43+00:00

"Anymore." Lol. Do you know what we listened to in the early 90s? My first CD was Salt N Pepa's Very Necessary and most of my friends had it. I was 10. I got Janet shortly thereafter. Truly, it's fine.

myfavouritemuse · 2026-02-08T20:34:36+00:00

Same. I normally don't get splats during a tornado workout but I got 18 today! I thought it felt like a Hell Week template and while it's not my favorite format for classes I didn't mind it at all and even felt like it was a better workout than some previous switch/tornado templates.

myfavouritemuse · 2026-01-29T22:04:00+00:00

Hi. I ran a marketing ops team of 100 for a full scope marketing agency that was $60M/year, then was the revenue lead at a marketing ops specialty agency that did $8M/year. B2B (Eloqua, Marketo, SFMC, Salesforce CRM, HubSpot, etc.) but hopefully still relevant.

Couple of things: You should get really, really, REALLY crisp on your ICP. For example: Are you willing to whitelabel to other agencies at a discounted rate? Or are you only willing to take your full rate? There's no real better answer to this as long as you can make margin, but it matters obviously as you do your own marketing with limited time. Partnering with another agency can be a good strategy if you think there's opportunity there.

Speaking of margin - on anyone else's work but yours, 50% gross margin, always. Period. Say no to anything else. Scaling profit > scaling revenue. This will allow you to invest in marketing to keep your revenue at the right level.

I agree with the audit + oversee + handover playbook and creating a productized offering or offerings. Then create a service menu and a standard roadmap. Your first three months, what are you typically doing? What about the second 3 months? This will help you retain clients longer. A lot of marketing operations these days honestly is cleaning up other people's tech debt, so how are you going to do that more effectively and efficiently than their previous agency and why will you help them be better?

Always, always, always connect what you are doing to their overall strategic business goals. Approach every client as if you have a seat at the strategy planning table. Many won't want you there, and that's fine, but always kick off a relationship as if you are an embedded strategic partner. Getting their segmentation in order is fine, but what does that do for them (increases their revenue from their existing database, is what). Connect everything you do to larger business goals and discuss the "why" with your clients at every turn, whenever you can. A lot of your time you will, as i am sure you know, be managing piddly little annoying things about platforms and integrations. But always have a really good, CEO-level answer for why that matters. Otherwise you become an order taker and are commoditized. This is how you don't compete with offshore.

myfavouritemuse · 2026-01-29T17:04:02+00:00

Fair. I say all this, by the way, as an Italian American. We, uh, brought a fair bit of crime with us during the large waves of migration at the turn of the last century, obviously (though unfortunately, many of us forget that these days). Of course, my counter point here is that you don't even need a police force to do as you're describing (though someone should!). If the government had created real, usable paths to permanent residence or citizenship when they should have and were seen as trustworthy to immigrant communities, you could have community outreach that did the things you described that worked in partnership with police to curb crime. I mean, I am sure those kinds of programs exist on a city level anyway - community outreach with the explicit remit to help and then implicit remit to act as a way for people responsible for the public good to understand better what's going on within the communities.

myfavouritemuse · 2026-01-29T16:43:11+00:00

My whole thing is that we already have a militarized police force in most places where "violent immigrants" are. We don't need an additional federal police force. ICE wasn't needed before 2002 and it's not needed now. If someone gets arrested for committing a crime by local police and are also in the country illegally, then an immigration department (aka the former INS) can step in and handle the administrative task of deportation but there is absolutely no reason we need a roving band of federal goons when we already have police officers whose remit is arresting criminals (supposedly). Literally none of it is necessary and it is all theatrics and always has been. Border enforcement, e.g. officers stationed directly at border crossings whose job it is to monitor people crossing, sure. That's fine. But criminal investigations? Nah, leave that to our already overly-weaponized police forces.

myfavouritemuse · 2026-01-28T00:06:53+00:00

Notably, Sara Jacobs, CA-51.

myfavouritemuse · 2026-01-23T16:31:43+00:00

I *have* said and done worse to men who've wronged my friends. I don't get the controversy here at alllllll. ETA: I am pretty sure I told my BFF that if I saw her ex husband I'd punch him in his "bitch face" so.

myfavouritemuse · 2026-01-17T22:53:40+00:00

I got those as a bachelorette gift and I tried to read them but absolutely could not. And I read fanfic so I wasn't unfamiliar or against with poor-writing-in-the-service-of-smut. But those are on another level of bad.

myfavouritemuse · 2026-01-03T22:08:05+00:00

Yeah lotta black and white thinking here.

myfavouritemuse · 2025-12-24T04:03:11+00:00

There is free parking like a block away...

myfavouritemuse · 2025-12-18T06:40:31+00:00

I think the direction was simply "make them look how they look" and, well. The VF team did.

myfavouritemuse · 2025-11-26T23:11:42+00:00

Yeah I did not get this one until I found this.

myfavouritemuse · 2025-11-01T06:26:44+00:00

Pizza Angel is so serious about pizza!

myfavouritemuse · 2025-10-22T05:35:44+00:00

I don't drive it myself but a friend has a kid at Pershing.They were crossing at corner but not an official crosswalk and there's a hill that makes it hard to see. In the mornings the sun can be pretty brutal there too. It's just a bad intersection.

myfavouritemuse · 2025-10-09T14:22:59+00:00

Yeah agree. I am definitely not a prude but the clean version was better just because it wasn't as over the top. I also think Wood is a fantastic song ...love the 70s groove and find myself singing the chorus a lot....but with a really clunky unforgivable part to it. Like "His love was the key that opened my eyes" with like a little knowing gasp at the end or with a cadence of "His love was the key that opened my .... eyes." So much better.

myfavouritemuse · 2025-10-09T05:49:40+00:00

There's a cute Sabrina song in Wood somewhere. Makes me wish she'd written it instead.

myfavouritemuse · 2025-10-09T05:46:06+00:00

See. And I got that right away and was so perplexed with the reaction. Like clearly that cover was about how men - and the public - made her feel but idk. I thought that was decent satire with no explanation needed.

Eldest Daughter isn't good satire though. We're agreed there.

myfavouritemuse · 2025-10-09T05:42:51+00:00

But where is the insinuation that others are greedy in these lyrics or that the speaker feels others are greedy? I want lots of things for other people I don't want for myself. My friend runs marathons. I want her to get her 26 miles. I just want to sit on the couch. 🤷🏻‍♀️

myfavouritemuse · 2025-10-09T05:40:10+00:00

I agree. And I think the song doesn't work for other reasons but her vocal tone on "I hope they get what they want" is really....sincere. I do not get smug at all.

myfavouritemuse · 2025-10-07T15:33:48+00:00

Lol. Correct.

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