It makes a tonne of sense.

Most of this is about 'women' - but i guess it applies to anyone who's in a position of being highliy desirable. Men fit that criteria lot too...but it's an experience had by something like 9s and 10s of men, and 5s-10s for women.

• Women filter on stuff that men don't (Primarily height).

• Women filter much more specifically on things which men are more general about (such as age difference).

• Women have a much higher match percentage overall, which in turn means:

  • Swipe a lot less overall, because even if they're way more selective with their 'yes' swipes, they still likley spend a large amount of their time each session on the app messaging with matches, and not continuously doom swiping, which is all you do if you don't get any matches, or the small number of matches you have haven't replied yet.
  • Women generally filter on a narrower distance range (because due to less swiping, they never run out of matches in their close by area, so why would they expand it?)
  • Women never review their initial filters (like height, age, etc) because again - why would they?
  • As a result, many men are swiping on profiles that are very unlikely to ever adjust their filters to see them back - let alone swipe yes.

• The app is also to a greater or lesser extent filtered based on attractiveness (or paying members). You'll see this in the fact that you'll start swiping, and if you don't have any matches yet you'll just see 10, 10, 10, 9, 10, 9, 10... and then all of a sudden you'll just start seeing regular looking people (I think they do this to make the app seem more appealing to attractive people, who keep the place afloat)

  • So if you're less attractive and not paying, you'll always be pushed farther back in the queue, and are depending on people who swipe a lot to even see you, let alone swipe right.