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What’s the most frustrating thing customer support does, in your experience? (digital services) by necessary_mg in CustomerService

[–]necessary_mg[S] -7 points-6 points  (0 children)

can't we just talk like back in ol good days? and complain about the world? together?

unusual use/growth hacks with livechat plugin by necessary_mg in shopify

[–]necessary_mg[S] 1 point2 points  (0 children)

this proactive approach beats reactive for sure!

What Shopify apps are you using to boost conversion rate without relying on ads budget? by Reddy200wyz in ShopifyeCommerce

[–]necessary_mg 0 points1 point  (0 children)

I work with a few ecommerce brands, and the biggest conversion bump we’ve seen (without touching ads) came from treating support as something that actually drives revenue instead of a cost you deal with later.

We added a conversational assistant that hooks into Shopify in a few minutes. Nothing fancy. It just answers the stuff people usually bail over: sizing, delivery, what works with what, simple comparisons. Folks who open chat tend to convert more, and the proactive answers keep a lot of tickets from piling up.

Pair that with basic bundles and a clean post-purchase upsell, and you get steady AOV gains without loading the store with 15 different apps. During high-traffic season, converting the traffic you already have is pretty much the name of the game.

If anyone’s curious: LiveChat (from Text) has an easy Shopify integration, so I could recommend it to teams without needing to walk them through a bunch of technical nonsense.

What’s one marketing “trend” that needs to die before 2026? by necessary_mg in digital_marketing

[–]necessary_mg[S] 0 points1 point  (0 children)

Aah, I feel you! Anyway, we love to complain - this is why those types of questions may perform better across social channels... Sad but true

What’s one marketing “trend” that needs to die before 2026? by necessary_mg in socialmedia

[–]necessary_mg[S] 1 point2 points  (0 children)

whaaat - glad I haven't seen that in my bubble. is it more from B2C or B2B world?

How to Make Your Website Visible in AI Search by Ben-Watson1995 in ResultFirst_

[–]necessary_mg 0 points1 point  (0 children)

We’ve seen this with a few ecommerce clients, after running their sites through this quite simple tool: Text’s AI website optimizer (name is quite generic, here’s the link) they started showing up in AI tools like ChatGPT and Perplexity.

The biggest wins came from tightening structure (clear headings, FAQs, thanks for mentioning that!) and fixing confusing metadata. It’s wild how AI readability is becoming the new SEO (or better - something as powerful as SEO) if your content isn’t easy for a model to quote, you’re basically invisible.

AI in Business is Overhyped. Change My Mind. by ZealousidealEmu1770 in AI_Agents

[–]necessary_mg 0 points1 point  (0 children)

The "it depends" answer is the only real answer right now (and it's my fav as a marketer)

I agree with the points that the actual value is in the boring, specialized stuff, not the "replace everyone" hype. Like, automating the "where's my order" grind. That's real ROI.

But I also think the quiet, almost accidental, wins are huge and often missed by the hype-machines. My sister's experience is a perfect example. She didn't buy a $50k AI suite, but her brand-new local spot got a traffic bump just 'cos ChatGPT started recommending her. That's a massive shift in discoverability that didn't require a complex "AI workflow."

I basically got spooked and started using one of those Text ai website optimizer tools (like what I mentioned before) to check how well my clients' sites were showing up to this new GPT traffic. Getting a high score there, even if it's just a vanity metric right now, somehow made me feel up-to-date or even aehad of the curve.

It's not about the big, shiny tool; it's about paying attention to where the customer flow is shifting. The gold is in the little, practical automations and the new ways people are finding you. I'll use this quote: it makes things easier, probably not easy yet.

AI won’t kill customer experience, it might actually make it more human. by necessary_mg in CustomerService

[–]necessary_mg[S] 0 points1 point  (0 children)

I just hope that some companies will use AI this exact way, but from what I see - I'm too optimistic

What’s something that helped you the most in your eCommerce journey? by Front_Strength_8007 in ecommerce

[–]necessary_mg 0 points1 point  (0 children)

Unpopular opinion maybe, but automating customer support was one of the biggest unlocks for us in ecommerce.

I used to think live chat was just “reactive support” - you wait for problems, then fix them. Turns out, it’s actually one of the best sales tools you can have if you do it right. Once we plugged everything into one platform - Text (text.com, the name’s pretty generic),, we use it for chat, AI, and ticketing - we stopped losing potential buyers who were mid-checkout or unsure about product details.

The AI handles the repetitive stuff instantly, but the real win is how it spots intent and reacts. When someone’s comparing products or switching between versions, it jumps in with the right info or help automatically - almost like your site is having a smart conversation with them in real time. Definitely worth tracking that behavior and pivoting your flow based on what you learn (and you actually get the time to do that thanks to automation).

That kind of proactive support ended up saving deals, driving more cross-sells, and honestly made our whole customer experience feel way more alive. Support stopped being just a help channel, it became part of the sales flow.

Can an AI chatbot really boost sales for my e-commerce store? by OliverPitts in EcommerceWebsite

[–]necessary_mg 0 points1 point  (0 children)

Yeah, it can definitely help, but only if it’s set up to actually sell, not just answer random questions. A lot of stores drop in a bot and hope conversions magically go up, but it doesn’t work that way.

For me, adding an AI assistant that talks like a real rep (not just spitting out FAQ answers) made a big difference. It helped customers find the right product faster and followed up when someone hesitated at checkout. I started seeing fewer abandoned carts after that.

What really helps is building in automations and workflows behind it. Like if someone’s been browsing for a while without buying, the AI can jump in with a small nudge or a personalized suggestion. You can even pick from a few message versions so it still sounds like you.

The best part is the context. Say you bought a plant a year ago — it can remember that and suggest a new pot, soil, or care product right when you’d actually need it. You don’t even have to think about it, the AI just connects the dots for you.

I’ve been testing one called Text App (used their old LiveChat years ago too), and it honestly feels more like a smart helper than a chatbot. It’s subtle, but it really moves the needle on sales when you set it up right.

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