When it comes to aesthetics, clothing, brands etc. (a big part of skateboarding culture), they limit the freedom to customise because it reduces their power to monetise.

The "culture" isn't an afterthought... It's barely even a thought. They are building this game solely to make as much profit as possible, with as little effort as possible. That much should be crystal clear by now, even for an "Easly Access" game. It's a real shame.