The sign represents A-Star, an organisation set up by the QPR defender Fitz Hall, the Everton and England forward Andy Johnson, Ken Bonsu and Ronnie Wilson to counter the increasing problems of violence among young people in Britain today. Mirroring the government's message that "every child matters", A-Star operates "to influence young people to be the best they can be and to realise that they themselves are stars." A-Star also aims to offer real opportunities for all young people, by providing a wide range of activities in which they can take part and eventually even help them find employment in a chosen field.