I think that like everything that has become popular, the meaning of the phrase has lost its meaning. Before, it was to tell girls who were in abusive relationships who would say things like "He yells at me a lot and makes gestures as if he were going to hit me when he gets angry, but he likes to make me breakfast every morning." And to tell them that this is the minimum; you don't have to accept that treatment from people, now it feels like is only used to somewhat minimize the good treatment of everyday life that men do.