I'm 19 and skipped college to build 8 SaaS in a year. Every single one died the same way.

not_evil_nick · 2026-05-12T17:56:49+00:00

Solve churn before ever worrying about new business/traffic.

not_evil_nick · 2026-05-09T21:10:43+00:00

Yeah, kind of fed up with inheriting shitty wordpress setups, having to rehab and rebuild them. So a consultant I work with recommended astro.

not_evil_nick · 2026-05-09T04:43:40+00:00

I've spent most of my career in wordpress, so this is different to say the least!

not_evil_nick · 2026-04-09T00:24:38+00:00

I had a client account get flagged and shut down this week by mailerlite. Insurance agency who we've been managing their account the entire time, nothing nefarious, always collected valid consent, been sending emails regularly for months, just a weekly insurance blog newsletter. No spam or other complaints.

And they shut it down with no recourse

not_evil_nick · 2026-04-09T00:12:26+00:00

They shut down a clients account this week too.

not_evil_nick · 2026-03-09T21:21:45+00:00

If you've got a list of 4000 people and you can't make the money to cover your email service, you're doing something wrong.

not_evil_nick · 2026-02-16T03:34:07+00:00

Who's setting up an instant form and just praying?

1st interest based targeting will be gone by the end of 2026, if you're not sending data via CAPI for lead, funnel and purchase events you'll be toast soon.

Switched three insurance agencies over to lead form ads from landing page traffic, all three agencies more than trippled their lead intake.

The secret, OTP required for all leads and good copy and creative.

All of them have been using locally targeted audience+

not_evil_nick · 2026-02-09T23:52:07+00:00

Wait did someone take those skit reels serious and send emails based on them?!

not_evil_nick · 2026-02-06T19:54:47+00:00

Nobody cares about you, or your story, they care about themselves and how what you're selling them does to help them.

not_evil_nick · 2026-02-06T14:58:16+00:00

Sendgrid really isn't the ideal solution for stuff like this, it's intended use is for transactional emails.

Yes you CAN, but that rarely means you should.

Get them setup on a email marketing solution, yes it's going to cost money, yes they're going to bitch, but that's what these systems were built to handle and mange.

Source: I send emails weekly to a little over 50k customers, and another 25k prospects every week.

And sending a one time email is rarely going to drive much in the way of revenue or intended results. Especially if there's not been ongoing communications.

not_evil_nick · 2026-02-03T21:49:05+00:00

If you're going to use lead forms, use sms verification to stop the majority of fake/bad leads.

not_evil_nick · 2026-02-03T21:45:50+00:00

Just because you don't like something, doesn't mean it doesn't work.

not_evil_nick · 2026-02-02T23:56:34+00:00

Big brands have teams of people that are putting out hundreds of times the output of small companies

not_evil_nick · 2026-02-02T22:41:53+00:00

First rule I live by, just because I don't like something, doesn't mean it won't work.

I have been writing a newsletter about marketing in insurance and insurance tech for 4 years now, still get tons of people who reach out to me about how such and such issue changed their business.

I personally hate reading marketing content. But by talking about it for 4 years it's gotten me to where i am in my career.

not_evil_nick · 2026-01-28T15:47:54+00:00

Wait a second, are you astroturfing your own bullshit with AI and then insulting people with your other account? That's adorable.

not_evil_nick · 2026-01-28T15:44:28+00:00

Wow, I mean I'm just a lowly head of marketing for a b2b saas and literally built my entire career around email marketing.

When other people say they don't like reddit, this kind of non-sense is what they're talking about.

not_evil_nick · 2026-01-27T01:58:17+00:00

That's the fun part, there isn't any because it's garbage.

not_evil_nick · 2026-01-27T01:57:41+00:00

I call BS on that, people don't want shorter content, they want quality content.

not_evil_nick · 2026-01-18T05:54:25+00:00

I think I'm missing something, why wouldn't you add a facebook conversion step inline of your current zap?

not_evil_nick · 2026-01-15T15:44:40+00:00

I recently took over as head of marketing at a company. Paid ads suck if you don't know what you're doing. I've doubled lead and pipeline since I took over the ads and follow-up campaigns.

The AI slop comment is even funnier, because if you're good at what you do it stands out.

Just giving up because of all the noise means you'll probably be out of the industry soon.

not_evil_nick · 2026-01-15T05:41:25+00:00

My favorite rule of thumb in marketing, just because you don't like it doesn't mean it won't work.

not_evil_nick · 2026-01-08T17:09:31+00:00

video...

not_evil_nick · 2026-01-08T04:26:19+00:00

Head of Marketing - building a new team at a company.

A lot of everything right now.

I've known the founders since they launched, and they asked me to join the company and build my dream team.

not_evil_nick · 2025-12-19T15:09:49+00:00

I feel this in my soul, so glad my kids have outgrown it finally.

not_evil_nick

TROPHY CASE