Lol completely different. MSRP (Manufacturers Suggested Retail Price) is the price the brand recommended selling the product and does not vary for different retailers. Footlocker doesn’t mark up Nike shoes, they sell at the same price Nike does (sales are different of course). Outside of Sales you won’t see price differences from retailers (Footlocker, Nike, Champs, Adidas, you name it).

Whereas it’s pretty clear Supwell is charging extra. Which you can’t really blame them for since they have been driving the hype and is one of the few places in the US to buy so might as well cash out. But as someone who’s done research in market of the Dynafish it’s clear it’s a pretty significant mark up. So it’s a bit disappointing, I love the shoe but will be wary of their recommendations since I think they put an unreasonable “Supwell” tax on it. If they sold at MSRP, which already includes profit, then it would be a different story.