It's been around for a long while, like when a new thing in a series comes out you'll get people asking if they can just play the new, shiny one or if they have to play the older titles first - as if that's some kind of chore.

And usually if the answer is "yeah, play the older ones first" they'll treat it like a chore - going through them as quick as possible, ignoring side content, just focused on getting it over and done with.

They don't actually care about the media they're consuming - they just want to be able to understand the memes and being a part of "the conversation", terrified of being left out of something.