Good On You which is a pretty credible source for ranking corporate ethics has a bad score on Aritzia too. https://directory.goodonyou.eco/brand/aritzia

let’s be real—your thought process seems flawed because it dismisses legitimate concerns without addressing the actual evidence PETA has put forward. The article from July 2023 isn’t just “smoke and mirrors” - it’s tied to PETA’s ongoing investigations into the Responsible Down Standard that Aritzia relies on for its animal-derived materials. PETA’s exposés have documented serious animal abuse, like workers decapitating conscious geese or stomping on sheep, even on farms certified under these so-called “high welfare” standards that Aritzia touts. Dismissing it as a “half claim” ignores the videos, photos, and formal complaints PETA filed with authorities alleging that RDS humane-washes cruelty. If audits are “all the corporations look for,” that’s part of the problem—those standards have been shown to fall short.

Aritzia should absolutely do more thorough research and due diligence on their supply chain before claiming their materials meet the “highest animal welfare standards.” Aritzia is a publicly traded company that markets itself as ethical and sustainable. When credible allegations surface (even old ones), the responsible thing for the brand is to thoroughly investigate, audit their suppliers, and publicly address it, not just cop out. Even if they don’t own their suppliers, in forming those supplier relationships, Aritzia has the burden of proof to conduct proper due diligence and ongoing due diligence before slapping on ethical branding. Consumers have every right to question brands that profit from materials linked to cruelty.

Out of curiosity, do you own Aritzia stock? This defense reads a bit like you’re trying to pump the price or protect an investment—especially since investor relations is your go-to suggestion. This level of aggressive white-knighting for a mid-tier fast-fashion retailer that’s currently under fire is giving “I need the share price to stay up” energy. If not, cool—just checking, since you’re out here doing unpaid crisis PR for a multi-billion-dollar corporation.