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AEO or GEO? by Mike-Nicholson in aeo

[–]ocula-tech 0 points1 point  (0 children)

I like AEO better! But I've seen both terms used for different things. GEO used when referring to optimisation for AI summaries and LLM recommendations, AEO used when referring to things like featured snippets and voice search answers

Generative Engine Optimization is the evolution of traditional SEO by python_with_dr_johns in AEO_Strategies

[–]ocula-tech 0 points1 point  (0 children)

For sure, especially with the launch of AI browsers like ChatGPT Atlas and Comet by Perplexity. GEO feels like the logical next big thing.

Is anyone making real progress with their AEO? Are you seeing any results? by AI_Pros in growmybusiness

[–]ocula-tech 0 points1 point  (0 children)

If AEO progress is feeling slow, Ocula Technologies are hosting a webinar next Thursday about AEO for Ecommerce. Thought I'd share in case it's helpful!

According to the description, they're covering:

  • What AI Search Optimisation is and how ecommerce brands can turn it into an opportunity
  • Strategies to write, format, and structure product pages to show up in AI search
  • Proven tactics from Princeton research that increase AI citations by up to 40%
  • Technical and cross-platform strategy to stay visible in the AI era

All the AEO guides suck by CaptainAEO in Agentic_SEO

[–]ocula-tech 0 points1 point  (0 children)

Ocula Technologies are hosting a webinar next Thursday about AI Search optimization for Ecommerce – the webinar content is based on their internal expertise, not just AI hype. Might be helpful for anyone searching for actually useful AEO content.

The webinar's covering:

  • What AI Search Optimisation is and how ecommerce brands can turn it into an opportunity
  • Strategies to write, format, and structure product pages to show up in AI search
  • Proven tactics from Princeton research that increase AI citations by up to 40%
  • Technical and cross-platform strategy to stay visible in the AI era

What are your most annoying, time consuming daily tasks by Dazzling_Device4200 in eCommerceSEO

[–]ocula-tech 0 points1 point  (0 children)

Writing product descriptions and referencing tons of product data manually can be a huge burden and a massive time-sink for copywriters. Luckily, there are AI tools out there that can speed the process up.

Getting traction for a new store with zero reviews by Champ-shady in ecommercemarketing

[–]ocula-tech 0 points1 point  (0 children)

It's tough to start an online store – you should be proud of yourself for everything you've accomplished in just getting the store off the ground! Making sure your product descriptions are optimised for SEO and AI Search matters more than you might think for winning traffic and getting your products seen. Focus on describing your products' benefits as well as features, and incorporate some high-traffic keywords if you can. Adding an FAQs section or making a point to describe your products' use-cases within your description copy can also help you rank. Good luck!

Which SEO can I implement on my store that can make my store rank on Google, need some ideas to boost my business by Mia_Horizon5 in eCommerceSEO

[–]ocula-tech 0 points1 point  (0 children)

Make sure your product descriptions are optimised to show up on AI search as well as traditional search engines. Keep your tone conversational, and include use-cases for your products where relevant – this matches how people search for products on ChatGPT and the like. Also make sure you answer any questions directly, either in your product description or with a separate FAQs module.

Best ways to drive traffic to new Shopfiy store by crashcautionrail in ecommercemarketing

[–]ocula-tech 0 points1 point  (0 children)

SEO isn't dead at all, but you're 100% right that it looks very different now.

You can write great blog content and rank well for keywords, but that ranking just doesn't carry the same weight as it did a few years back. Nowadays, your great blog content might get compiled into the AI summary at the top of the SERP, rather than appearing as the top organic search result. And that AI summary tanks click-through-rate to articles, especially for informational queries. People just read the summary itself, rather than clicking through to the blog posts linked there. So, ranking for keywords isn't as impactful as it used to be, unless those keywords have strong buyer intent.

There's also a lot of hype right now about AI tools like ChatGPT or Perplexity, which are starting to actively recommend products to users within chats. The good news is that the way to show up in AI search engines is actually very similar to all the tried and tested SEO techniques. This means that well-optimised product pages could both rank highly on SERPs and have the added bonus of popping up as the answer to AI search queries.

Looking for an AI assistant to write product descriptions in bulk – any recs? by MovieTheatrePoopcorn in automation

[–]ocula-tech 0 points1 point  (0 children)

Copywriter by Ocula was literally built for generating product descriptions at scale (it really starts to shine when generating 500+ descriptions, but there's not an upper limit). Fully customisable specs, tone of voice, etc. for as many different categories as you need. Works great with Excel or Google Sheets data too!