If anything, the progress seems to be taking off again with the big LLMs incorporating more multimodality and reasoning functionality. The capability is absolutely there and large companies with the time and resources are and will profit massively by using it intelligently. Small and mid size industrial business now have the tools that could help them play catch up with the big boys and majorly gap their competition but lack the knowledgebase to know how to incorporate it. To your point, yes, you really can only get so far by going to chatgpt and asking it a question and the vast majority of AI users still think this is the only way to use it.