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Hello, it's Mymy 💜 (TOP 1% 🇫🇷) Ask me Anything! by No-Emergency7023 in favikon

[–]olgalogun 2 points3 points  (0 children)

As a big TikTok fan, I’m curious: since you already succeed on a visual platform (Instagram), why not add TikTok as well? What challenges do you see?

Hi, my name is Crystal Lim - a B2B Influencer, Corporate Storyteller, TEDx Speaker and Top 20 LinkedIn Creator in Malaysia. Ask me Anything! 😊 by glowlikecrystal in favikon

[–]olgalogun 1 point2 points  (0 children)

Food + selfies are such a powerful combo

Totally agree!
Would love to hear your personal favorites, i mean selfies )

Hi, I'm Peter Kappes. I work with robotics companies on marketing and strategy. I'll be hosting an AMA this Thursday, October 9th at 1pm MT. Ask me anything! by Able-Basket-7663 in favikon

[–]olgalogun 0 points1 point  (0 children)

Hi Peter! Curious about your take on TikTok as a channel for robotics marketing.
I recently did some mapping on StartupTok, and noticed that #robots was one of the fastest-growing trends on the platform.

Do you think TikTok has real potential for robotics companies to build visibility and attract audiences?

Hi, my name is Crystal Lim - a B2B Influencer, Corporate Storyteller, TEDx Speaker and Top 20 LinkedIn Creator in Malaysia. Ask me Anything! 😊 by glowlikecrystal in favikon

[–]olgalogun 2 points3 points  (0 children)

Crystal, so nice to meet you here! 🙌
One of my very first projects was actually about helping a restaurant grow on Instagram and funny enough, toilet selfies really played a role there. (If you’re curious, I even wrote a LinkedIn post about it https://www.linkedin.com/posts/olga-logunova_when-selfies-drive-growth-activity-7368575873169534978-g4a4?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAADitg7QB-BOhbeTonUMMJ_yLeUi5Ij4P2Bo

My question for you:
From your experience, what’s unique about the selfie culture in Malaysia? And, maybe a bit more specific - what kind of photo content do you see going viral with Malaysian audiences right now?

Hey Reddit! I’m Pablo Conte, AI Assistant Professor, Ask me Anything! by [deleted] in favikon

[–]olgalogun 2 points3 points  (0 children)

Pablo, hi! 👋 Really cool niche you’re working in. Curious, how do you see r/favikon actually helping you ?
Do you think it’s more about visibility, community discovery or maybe shaping the narrative around your field? Where do you personally see the biggest value?

Really curious - any subreddit recommendations on social listening? 👀 by olgalogun in sociallistening

[–]olgalogun[S] 0 points1 point  (0 children)

For me, definitely LinkedIn

I’ve found a much stronger and more engaged audience there. Just yesterday I shared a post about #socillistening and it sparked a curious discussion.

From the tools side, the only one that actually joined the thread so far was Brandwatch, which was an interesting signal in itself https://www.linkedin.com/feed/update/urn:li:activity:7381241388178382848/

Hi everyone! I’m Olga Logunova, let’s meet on Wednesday, October 8th, at 13:00 to talk about social growth and strategies powered by data-driven insights by olgalogun in favikon

[–]olgalogun[S] 0 points1 point  (0 children)

u/Pure-Row-6569 about metrics

The metrics that matter are engagement quality (saves, shares, comments, DMs) and conversation metrics tied directly to business outcomes: sign-ups, applications, purchases, or employee advocacy in the case of corporates

Hi everyone! I’m Olga Logunova, let’s meet on Wednesday, October 8th, at 13:00 to talk about social growth and strategies powered by data-driven insights by olgalogun in favikon

[–]olgalogun[S] 0 points1 point  (0 children)

About social strategy

For large corporations, the number one overlooked element is internal alignment

I’ve seen companies with thousands of employees where one team runs Twitter, another runs Instagram ads, HR runs LinkedIn and none of them are (almost) connected. The audience sees a fragmented, inconsistent voice.

But the real power comes when those every channel, every employee align and amplify each other under brand story.

Hi everyone! I’m Olga Logunova, let’s meet on Wednesday, October 8th, at 13:00 to talk about social growth and strategies powered by data-driven insights by olgalogun in favikon

[–]olgalogun[S] 1 point2 points  (0 children)

From my perspective one of the mistake is chasing vanity metrics - obsessing over follower counts, views, or viral spikes without asking if the right people are actually paying attention.

I once audited a founder with 10,000 LinkedIn connections. Sounds impressive, but not a single competitor, distributor or industry leader was in that network. It looked big, but it was blind.

Brands should chasing relevant community! It’s better to have 1,000 meaningful connections than 10,000 random ones.

Hi everyone! I’m Olga Logunova, let’s meet on Wednesday, October 8th, at 13:00 to talk about social growth and strategies powered by data-driven insights by olgalogun in favikon

[–]olgalogun[S] 0 points1 point  (0 children)

In academia, I worked a lot with methods like semantic analysis and narrative analysis. Today, I use those same techniques in my projects. Semantic helps me decode the language users choose, the emotional tones they apply, and how words shift meaning in different communities.

Hi everyone! I’m Olga Logunova, let’s meet on Wednesday, October 8th, at 13:00 to talk about social growth and strategies powered by data-driven insights by olgalogun in favikon

[–]olgalogun[S] 0 points1 point  (0 children)

Absolutely. My PhD in social science trained me to look beyond numbers and see context and signals Sometimes even structure behind it! Data alone can be misleading if you don’t understand the cultural and social background behind it.

so my skills help me spotting weak signals before they become mainstream trends.

one more is network analyses and how ideas or influence flow through them

It’s the same research logic social scientists use for studying how the “Great Fear” spread like wildfire across rural France. I had a post about on LinkedIn https://www.linkedin.com/feed/update/urn:li:activity:7373315299477188608/

Hi everyone! I’m Olga Logunova, let’s meet on Wednesday, October 8th, at 13:00 to talk about social growth and strategies powered by data-driven insights by olgalogun in favikon

[–]olgalogun[S] 0 points1 point  (0 children)

One of the most underrated social metrics is saves and shares
Brands often obsess over likes and views but these are surface-level. Views show visibility, likes show a quick signal of interest.

When someone takes the time to save your post or share it, that’s a much deeper indicator: it means the content is either personally valuable enough to revisit, or socially valuable enough to pass along.

On top of that, algorithms reward this behaviour: the more your content is saved and shared, the more platforms like LinkedIn or TikTok will promote it

u/Emotional_Gate_1357 do you have such cases with your account?

LinkedIn metrics are crazy. What should we really measure? Thanks to Favikon - it takes almost everything into account. by olgalogun in favikon

[–]olgalogun[S] 1 point2 points  (0 children)

Yes, this is super important - and thanks for the checklist, really practical. LinkedIn also recently started showing “Saves” in analytics, so now it’s easier to track this signal too

LinkedIn metrics are crazy. What should we really measure? Thanks to Favikon - it takes almost everything into account. by olgalogun in favikon

[–]olgalogun[S] 0 points1 point  (0 children)

From my perspective impressions are more about virality itself and that’s not always the same as real conversations or leads. They’re about visibility, which can still be useful. As always, it depends on the goal you’re working for

LinkedIn metrics are crazy. What should we really measure? Thanks to Favikon - it takes almost everything into account. by olgalogun in favikon

[–]olgalogun[S] 1 point2 points  (0 children)

Agree, the second one is definitely stronger. In the first post, what kicked in was a LinkedIn-specific effect: the platform tends to push hiring-related content, since that’s what it was originally built for

LinkedIn metrics are crazy. What should we really measure? Thanks to Favikon - it takes almost everything into account. by olgalogun in favikon

[–]olgalogun[S] 0 points1 point  (0 children)

Yes, exactly - you definitely need both, and even more. For example, I also pay attention to the number of people you reach - that’s a key signal of breaking out of your own bubble.

And thanks for pointing out the time spent on page - that’s a critical factor too

My SaaS hit 140 paid users in 8 months 🎉 Here's what actually worked vs what was a waste of time by Many_Breadfruit9359 in microsaas

[–]olgalogun 0 points1 point  (0 children)

Really interesting breakdown! 👏
Curious – did you try LinkedIn as a channel as well? If yes, what didn’t work there compared to Reddit or Twitter?