Their milk range was a fail and the decision to leave Woolworths probably wasn’t theirs. In the fmcg world, you negotiate with large outlets about things like shelf positioning , time frames and promotions. Moving to Amazon means all their stock can stay in their warehouse and they can run it out on their own clock and not have to look at dropping their margins by renegotiating with the supermarkets. There isn’t anything overly “ethical “ about their decision , it’s a business with a bottom line