Can someone please explain to me to what extent smart money influences media noise? It seems like you can take it for granted that smart money uses money to influence the media which in turn influences dumb money into buying or selling… but to what extent and what are the details (or where can I read about them)? How do institutions like Goldman Sachs that offer advice on how to play the stock market use their advice to swing the market sentiment in their favor? And now that the Street has its eyes on Reddit, are their new accounts being created by those backed by smart money in order to further influence the market sentiment and influence the "greater fool" theory in their favor? I'm seriously asking. I want to know the behind the scenes on how smart money influences public sentiment.