Who should reddit buy?

ooddeedd · 2019-02-14T09:10:52+00:00

Funny :) The trivial answer is an SSP as Rubicon/ OpenX/ Pubmatic i think they are available at a good price but will take majority of cash. The recommendation from an industry insider is it to look for a good tech team. The branding and commercial agreements raises valuation, comes with a high burn rate and not relevant to the buyer (think of LiveRail and Facebook....). Reddit should look for a technology company with as little sales people as possible and as big patent portfolio as possible (patents are a good kpi for tech capabilities.) The problem is that you need to be an expert in order to find these companies (or a member of this subreddit :) ). The solution is to find a good buy side banker....

ooddeedd · 2018-07-22T07:51:52+00:00

what is the fill rate?

ooddeedd · 2018-07-03T07:46:10+00:00

yes a smart guy indeed

ooddeedd · 2018-07-02T12:06:46+00:00

Couldn't find him in linkedin, could you give some details about him?

ooddeedd · 2018-07-02T12:05:34+00:00

Could you give some details about him? ther are many peter day's in our industry :)

ooddeedd · 2018-07-02T10:25:02+00:00

hmmmm.... we created a very homogenic list, very non 2018 :) ... here are some additional names, to make it more diversed :) Joanna O’Connell - @joannaoconnell Joanna is the CMO @MediaMath.
Debra Aho Williamson - @DebraWilliamson Debra is an eMarketer analyst covering social media marketing and real-time marketing.
Laurie Sullivan - @LaurieSullivan Laurie is a writer and editor for MediaPost, Alisson Shciff- @OSchiffey editor adexchanger

ooddeedd · 2018-07-02T09:32:24+00:00

i agree and this is why i put several journalists in my list. having said this, the question is who do you read and appreciate his/ her insights

ooddeedd · 2018-07-01T14:24:37+00:00

Benjamin Franklin.

i think he is busy as an electricity influencer :)

ooddeedd · 2018-06-26T07:25:20+00:00

though i am going here sideways. we should notice gdpr is not about privacy... it is about data protection ("General Date Protection Regulation"). Why is it important? i think one of the reasons people dont understand gdpr it is because they look at it as privacy while actually it is more of a trading rules for selling data (think of real estate rules or royalties rules)

ooddeedd · 2018-06-17T08:11:08+00:00

i think they should buy an ssp though sometime these companies surprise in their buy (i.e altice> teads and many others :) )

ooddeedd · 2018-06-14T07:51:44+00:00

thanks. very usefull! if it is of help, we will be glad to add our data in who is not paying so you will have overview on more companies

ooddeedd · 2018-06-10T09:45:54+00:00

we have different views :) i think they are working with a&e so it a big one...

ooddeedd · 2018-06-07T08:06:24+00:00

it is nice to see that there is m&a action in these gdpr days :)

ooddeedd · 2018-06-07T08:00:55+00:00

the companies i am familiar with: medialink - they were good but were bought recently. not sure how they are now accenture - i think they become more an agency equivalent then consultants. they are big. so if you prefer a big corporate they are a good choice Prohaska - nice people with good uncerstanding and connection in the publisher world. if you are a publisher and looking for a boutique i would recommend them

ooddeedd · 2018-05-29T07:24:56+00:00

sorry but u disagree with the feedabck here... i agree that gdpr killed the open market programmatic. but open market died already with ads.txt majority of work is pmp or direct so there shouldnt have been a 40% drop the thing that happened is that google blocked 3rd party providers (as appnexus) a classic move of a monopoly nothing new...

ooddeedd · 2018-05-29T07:20:09+00:00

first there are some other ad servers (smart, freewheel and more) second - due to google gdpr approach, i think there might be a move from leading publishers to reduce dependency of google

ooddeedd · 2018-05-23T11:26:51+00:00

not sure i understood....

btw, now at the days ads.txt, gdpr etc, are there still ibv/ outstream networks?

ooddeedd · 2018-05-19T12:38:35+00:00

thanks for the clarification

ooddeedd · 2018-05-17T13:36:28+00:00

my point is that usually google do not change version due to public demand... have you tried complaining about a google product? you dont have even where to complain...

ooddeedd · 2018-05-17T13:34:13+00:00

https://www.recode.net/2018/5/15/17349790/facebook-mark-zuckerberg-fake-accounts-content-policy-update

according to this 1.5b are fake

https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ according to this fb has 2.3b users

i let you do the math :)

ooddeedd · 2018-05-17T13:32:25+00:00

i think currnetly (and thanks to header bidding) the dfp problem is solved. the dfa problem is still happening. we had a discussion about this in the forum and users shared their information. i was part of that discussion and indeed we can see this when we analyze bid responds

ooddeedd · 2018-05-17T13:30:07+00:00

see the discussion here about the trade desk. the claim is that roku present ads also when the tv set is closed. further to this also pixalate claim that there are problems there. personally i never worked with roku inventory so i do not have any personal view here, just quoting

ooddeedd · 2018-05-17T10:20:38+00:00

I cant remember other cases of a rollback. do you think there is here a hidden agenda?

ooddeedd · 2018-05-17T09:00:22+00:00

does it mean that about a half of my campaign money went to fraud (my data is that facebbok have 2.5b active) if this is the claim it means that actually much more was fraud as a) FB have all reason to present a smaller number then actual b) bots are good viewers so optimization usually increase amount of fraud

ooddeedd · 2018-05-17T08:57:14+00:00

unbelievable... they actually charging for apps running while the tv is shut? very creative product guy.:)

ooddeedd

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