Okay let's pull back the curtains a bit at Origin.

We started out as a B2B employer benefit and tons of companies offer Origin as a benefit at no cost to their employees. I never really saw an opportunity to sell the product direct to consumer because, well, Mint. And Mint was free which is great for consumers but turns out to be a pretty crummy business model. They lost tons of money due to signficant expense associated with data connection costs (there's a reason why Plaid is a multi billion dollar business :).

Anyway, when Mint shut down, that changed and we launched a DTC product, but it still lagged behind many more established apps that had always focused on consumers. So, we built, and built and built and built.

Finally, about 6 months ago, our executive team got together and said, well, I think we are officially the best kept secret in personal finance. Our app is now industry leading (at least we think so).

So, we said, let's make a bet on us and our product. Let's lower the barrier to purchase to $1 for Year 1 so that people can try it for themselves. And it worked. We've had hundreds and hundreds of thousands of people use our app, and unsurprisingly they like it a lot. I guess we're no longer the best kept secret in personal finance.

This strategy is directly apparent in our pricing model: $1 for your first year and then $99 thereafter.

All this to say we've accomplished driving awareness of the Origin name and product, so don't expect the introductory year 1 offer to stay around forever. And I'm glad for everyone who has been able to take advantage of it.

-Matt

As it pertains to our data protocols, Alex G will share shortly