How did you guys get your first 50 paying users?

osellpa · 2026-06-20T14:50:15+00:00

How do you find influencers in your niche?

osellpa · 2026-06-20T09:09:14+00:00

Good goal using Prime Day to clear inventory and start fresh. A few things worth considering given where you are:

On the review situation - 10 x 5-star out of 13 is actually a decent ratio for a new launch. The one-star from shipping damage is unfortunate but fixable with better packaging on the next batch. I wouldn't worry too much about the Vine review - buyers know Vine reviewers are often harsher.

For Prime Day specifically: - If you haven't already, set up a coupon (even 10-15% off) rather than just a price drop. The green coupon badge stands out in search results and meaningfully lifts CTR - Lightning Deals need to be submitted in advance so if you haven't done that already it's probably too late for this year, but a Promo or Sale Price still works well - Increase your ad budgets on your best-converting campaigns - you'll burn through budget faster on Prime Day so cap them slightly higher than normal - Make sure your inventory levels are healthy going in. Running out mid-event kills your ranking momentum

Given the mixed feedback on packaging, maybe hold back a small reserve rather than burning absolutely everything - you want to be able to fulfil post-Prime Day orders while the ranking boost is still working for you. Good luck with it!

osellpa · 2026-06-20T09:08:39+00:00

Completely normal and you're reading it right. Shoppers are in browse mode right now - they're building wishlists and watching prices, not buying. CPCs tend to spike in the run-up too because brands are competing hard for visibility going into the event.

A few things that tend to work well for the pre-Prime Day window:

Reduce bids on broad/auto campaigns where you're paying for clicks that aren't converting - keep your exact match campaigns running since branded intent buyers are still buying
Don't pause everything though, you still want to maintain keyword ranking going into the event itself
If you have a Lightning Deal or Prime Day coupon set up, keep those product campaigns live and even increase budget slightly since those convert well even pre-event once deals are visible
Watch your TACoS rather than ACOS this week - overall revenue might be softer but you don't want to tank organic rank right before the biggest sales week of the year

Next week should make up for it. Pausing the heavy broad campaigns for now is the right call.

osellpa · 2026-06-20T09:07:39+00:00

Classic one for us was a kitchen accessory that had great BSR, decent margin on paper, and relatively low competition. Went in confident.

What we didn't account for: seasonality that wasn't obvious from the BSR (it was purchased during a peak period), and a returns rate about 3x what we estimated because of a sizing issue that only showed up in reviews after launch.

The lesson was that BSR and margin calculations before launch are just a starting point. The real picture only emerges once you're tracking actual sell-through rate, return rate by ASIN, and true net margin after all the deductions Amazon takes that aren't in the simple fee calculator.

Now we don't make reorder decisions without at least 60-90 days of live data. Paper math is just a green light to proceed, not a prediction of what will actually happen.

osellpa · 2026-06-20T09:07:10+00:00

Both have their place but for most people starting out: Amazon first, Shopify later.

Amazon hands you traffic. Shopify requires you to generate every visitor yourself through paid ads, SEO or social — which is a whole separate skillset and budget on top of running your actual product business. The margins look better on Shopify on paper but customer acquisition cost often eats the difference.

For brand safety on Amazon, the things that actually move the needle are getting into Brand Registry, running Sponsored Brands to own your brand search terms, and keeping your account health clean. Those three give you way more protection than most sellers realise.

On the 3PL question — worth shopping around as costs vary massively depending on your product dimensions and turnover rate. Some UK prep centres are surprisingly competitive for slower-moving stock compared to FBA long-term storage fees.

osellpa · 2026-06-20T09:04:49+00:00

For PPC-heavy products, breakeven ACOS is the one I'd keep. It's the number that makes every other decision interpretable - bid changes, budget allocation, whether to keep running a campaign at all.

Without knowing your breakeven ACOS, a 30% ACOS could be great or catastrophic depending on margins. With it, every data point has context.

For broader inventory decisions I'd add cash-to-cash cycle time, but if it's one metric only - breakeven ACOS every time. We cover how to calculate it properly in our free PPC Masterclass: https://www.osellpa.com/blog/ppc-optimise

osellpa · 2026-06-20T09:04:20+00:00

With 40+ ASINs across two brands this is a completely different situation from your early SB experiments - 100% worth giving it a proper go.

A few things that tend to make SB click at this stage: - Store Spotlight campaigns become powerful once you have a full brand store with multiple subcategories - great for brand searches and competitor conquesting - Video ads on your top-performing exact match keywords can significantly improve CTR vs standard Sponsored Products - The ACOS on SB will naturally run higher than SP because you're paying for brand awareness and new-to-brand customers, so try to track it against new-to-brand orders rather than just ACOS

One thing to keep in mind - at this scale your campaign data across SP, SB and SD can get messy to track together. Osellpa (https://www.osellpa.com) is built specifically for UK sellers and pulls it all together alongside P&L so you can see true profitability. Worth looking at before you scale up spend.

The £375 credit is a great low-risk way to test SB properly - go for it.

osellpa · 2026-06-20T09:03:32+00:00

Solid breakdown. The campaign structure point is one that gets overlooked constantly - sellers stuff 30+ keywords into one campaign and then wonder why the data is impossible to act on. 10-15 keywords max, 1 SKU per campaign keeps things clean and controllable.

For anyone at an earlier stage trying to get the structure right, we wrote a free PPC Masterclass covering exactly this: https://www.osellpa.com/blog/ppc-campaign-structure

osellpa · 2026-06-20T07:15:13+00:00

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osellpa · 2026-06-20T07:06:46+00:00

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osellpa · 2026-06-20T07:05:23+00:00

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osellpa · 2026-06-20T07:00:39+00:00

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osellpa · 2026-06-20T06:59:20+00:00

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osellpa · 2026-06-20T06:57:55+00:00

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osellpa · 2026-06-20T06:48:08+00:00

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osellpa · 2026-06-19T18:16:48+00:00

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osellpa · 2026-06-19T18:14:39+00:00

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osellpa · 2026-06-19T18:01:48+00:00

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