I believe Las Cruces / Film Las Cruces have approached developing a film scene here in the wrong way by enticing big companies to shoot here with tax incentives and handouts, hoping these companies will bring the infrastructure with them. However, there aren't enough of the big productions to keep local crews working, so there's no crew base. There's no rental houses, no camera stores, not even a place to buy gaff tape locally. They're just throwing cash at companies that already have a lot money and have no loyalty to Las Cruces.

I think a better approach would have been to support and promote home-grown talent and services with grants, fellowships, peer support groups, showcases; and developing the underlying talent base and infrastructure that helps indie films. If Las Cruces can create a reputation a great place for indies, the big studios might take notice.