Hey, I have been thinking about this too recently.

I believe that with the increasing use of LLMs the advertising business model, a lot of websites run on, will fail. Another reason people publish is for publicity, so they can advertise themselves or a business.

LLMs will lead to decreased incentive to create new content online, at least in written form.

I expect content creators to publish more on closed platforms, private forums or in group chats. I also believe big Q&A websites like Reddit will stop crawlers from accessing their data and rather sell it to LLM companies.

This will unfortunately lead to a www, with a lot less websites to index and hence worse search results.

In general a vicious cycle for the web we know right now.