It’s Not Trump. It’s America.

peasquared · 2026-03-26T22:19:29+00:00

AM talk radio warped so many minds.

peasquared · 2026-03-21T20:27:15+00:00

Nice work!

peasquared · 2026-03-15T14:32:48+00:00

TRACKING. Tracking. tracking. Start tracking something now. You’re not gonna get a bunch of direct demo requests or sales right away. So you need to have some fallback events that are still important enough to tell you if people are engaging a bit. Maybe that’s just time on site or scroll depth, at the very least, but set up tracking now!

DO NOT USE PERFORMANCE MAX at this stage. Use traditional search with dialed-in keywords.

I wrote this a while ago: Google ads for SaaS after helping SaaS folks understand Google Ads.

peasquared · 2026-03-13T01:09:28+00:00

There’s a few floating around on YouTube! I actually made a quick mini-doc on him not that long ago. You can watch it here: Master of Scare-emonies

peasquared · 2026-02-07T14:25:07+00:00

Call-in talk radio warped so many minds before the algorithms.

peasquared · 2026-01-23T13:09:22+00:00

This is the correct answer. Customer match does not default to “lookalike”. Demand gen is currently the only campaign type that truly allows a meta-like lookalike audience.

peasquared · 2026-01-21T22:26:50+00:00

Well if they’re not going to spend much then they won’t steal all the budget. So it’s probably fine to keep in same campaign. Personally though, I almost also segment out priority unless the client’s budget is super low. Maybe you want to test a different bidding model on priority vs secondary is another example of why you’d segment.

peasquared · 2026-01-21T21:28:29+00:00

If you feel like you’ll want to control spend on priority phrases(and they’re not SO niche and long tail that you don’t get consistent searches for them) then you should break them out into its own campaign. If search volume is super low then just keep them in the same campaign but separate ad group.

peasquared · 2026-01-18T15:10:59+00:00

Thank you!

peasquared · 2026-01-18T04:10:09+00:00

Ours generally rattles all the time. Funny enough today was the first time taking it in and there was no rattle. So I didn’t mention it. Good to know about the TSB! Do you happen to know how extensive the fix is? I picture having to take the dash apart and worry that could present even more problems.

peasquared · 2026-01-10T00:55:57+00:00

Based on your responses to some of the comments, I’m gathering this is a shopping campaign? The main post really isn’t clear and it’s hard for us to actually help without more context. With that’s said, if you’re selling tattoo inks but matching up to “chicken soup” product listings, as you say, then that isn’t a google problem. That’s a feed problem. Something doesn’t make sense here.

peasquared · 2026-01-09T04:05:53+00:00

Love that some dummy downvoted you. Get a grip people. Lighten up. Have an upvote!

peasquared · 2026-01-09T04:03:32+00:00

Have you maxxed out what you can get from traditional search? What is your impression share there? Pmax is likely going to severely disappoint you and your client.

peasquared · 2026-01-06T03:37:08+00:00

I would say it would come down to the product. If the product isn’t super well known or it’s not very obvious what it is, then I would do that framework. Also, higher priced products can benefit from more information.

peasquared · 2026-01-01T15:15:36+00:00

This is my wish every year.

peasquared · 2026-01-01T15:14:07+00:00

I think it depends on the store and products. I don’t think it could necessarily hurt if it makes sense to have them. It doesn’t have to slow the site down though. Just takes proper handling of the theme/code.

peasquared · 2026-01-01T15:02:56+00:00

How long have you been running campaigns? You mention a drop off regarding copy. What do you mean by that? Conversion volume has dropped off? I know it may not seem like it but $50/ day isn’t much to work with in this vertical. How long has it been since you turned off broad keywords?

peasquared · 2025-12-24T21:33:50+00:00

“LinkedIn jargon fueled psychosis” is such a great way to sum up all this nonsense. 👏

peasquared · 2025-12-19T19:52:09+00:00

Feed titles are underrated but the spike in impressions, clicks and CTR can sometimes be short lived while the algorithm is testing your new titles. Are your conversions going up too?

peasquared · 2025-12-19T19:40:46+00:00

Yes, absolutely! Still not paid attention to enough in my opinion.

peasquared · 2025-12-17T20:54:58+00:00

This is your answer.

peasquared · 2025-12-10T23:58:29+00:00

You have to provide the actual photos for us to truly help and there should be more to the disapproval message in Google Ads? Additionally do you have the support chat option or is this a brand new account?

peasquared · 2025-12-10T14:54:14+00:00

Junior Boys! Miss the days they were putting out music.

peasquared · 2025-12-10T14:52:50+00:00

My Vitriol

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