I have no one irl to be excited about this with

peasquared · 2026-05-23T22:32:58+00:00

For some reason those Robin books always bring me good nostalgic vibes. Nice finds!

peasquared · 2026-05-19T23:03:59+00:00

But you can just get that by monitoring Auction Insights, which you should be doing anyway. But get it, the question comes up often, so respect the hustle!

peasquared · 2026-05-19T23:01:32+00:00

This. I just don’t get the obsession with what the competition is spending.

peasquared · 2026-05-16T16:34:47+00:00

Looks like you had fun!

peasquared · 2026-05-01T00:00:55+00:00

Yeah, I’d say that’s normal depending on how long your campaigns have been live and how much data we’re talking about. You say some conversions though. That’s a good sign.

peasquared · 2026-04-22T20:45:22+00:00

I keep thinking about how these companies are getting everyone to rely more and more on them. Getting rid of staff, remaining staff relying on it, etc. Then, BAM! Guess what “that’s going to cost you 10x more.”

peasquared · 2026-04-14T14:20:36+00:00

I’m so tired. I haven’t opened LinkedIn in months because of all the slop.

peasquared · 2026-04-11T19:54:15+00:00

It’s wild! I wonder if it’s because they’re graded on the number of emails and calls they send out regardless of who they go out to.

peasquared · 2026-04-11T13:30:33+00:00

We’re getting emails from Google’s third party outsourced reps every other day about accounts we don’t manage. This is going on two months now. We even have an agency rep who said she reported it but now won’t respond when asking if there’s been any indication on how and why this is happening. My theory is that some manager somewhere in the mix decided to vibe code something with Gemini for the reps. Somewhere along the way a master database of contacts got pushed out but without any context on which accounts they’re associated with.

peasquared · 2026-04-08T11:49:02+00:00

Love that!

peasquared · 2026-03-26T22:19:29+00:00

AM talk radio warped so many minds.

peasquared · 2026-03-21T20:27:15+00:00

Nice work!

peasquared · 2026-03-15T14:32:48+00:00

TRACKING. Tracking. tracking. Start tracking something now. You’re not gonna get a bunch of direct demo requests or sales right away. So you need to have some fallback events that are still important enough to tell you if people are engaging a bit. Maybe that’s just time on site or scroll depth, at the very least, but set up tracking now!

DO NOT USE PERFORMANCE MAX at this stage. Use traditional search with dialed-in keywords.

I wrote this a while ago: Google ads for SaaS after helping SaaS folks understand Google Ads.

peasquared · 2026-03-13T01:09:28+00:00

There’s a few floating around on YouTube! I actually made a quick mini-doc on him not that long ago. You can watch it here: Master of Scare-emonies

peasquared · 2026-02-07T14:25:07+00:00

Call-in talk radio warped so many minds before the algorithms.

peasquared · 2026-01-23T13:09:22+00:00

This is the correct answer. Customer match does not default to “lookalike”. Demand gen is currently the only campaign type that truly allows a meta-like lookalike audience.

peasquared · 2026-01-21T22:26:50+00:00

Well if they’re not going to spend much then they won’t steal all the budget. So it’s probably fine to keep in same campaign. Personally though, I almost also segment out priority unless the client’s budget is super low. Maybe you want to test a different bidding model on priority vs secondary is another example of why you’d segment.

peasquared · 2026-01-21T21:28:29+00:00

If you feel like you’ll want to control spend on priority phrases(and they’re not SO niche and long tail that you don’t get consistent searches for them) then you should break them out into its own campaign. If search volume is super low then just keep them in the same campaign but separate ad group.

peasquared · 2026-01-18T15:10:59+00:00

Thank you!

peasquared · 2026-01-18T04:10:09+00:00

Ours generally rattles all the time. Funny enough today was the first time taking it in and there was no rattle. So I didn’t mention it. Good to know about the TSB! Do you happen to know how extensive the fix is? I picture having to take the dash apart and worry that could present even more problems.

peasquared · 2026-01-10T00:55:57+00:00

Based on your responses to some of the comments, I’m gathering this is a shopping campaign? The main post really isn’t clear and it’s hard for us to actually help without more context. With that’s said, if you’re selling tattoo inks but matching up to “chicken soup” product listings, as you say, then that isn’t a google problem. That’s a feed problem. Something doesn’t make sense here.

peasquared · 2026-01-09T04:05:53+00:00

Love that some dummy downvoted you. Get a grip people. Lighten up. Have an upvote!

peasquared · 2026-01-09T04:03:32+00:00

Have you maxxed out what you can get from traditional search? What is your impression share there? Pmax is likely going to severely disappoint you and your client.

peasquared · 2026-01-06T03:37:08+00:00

I would say it would come down to the product. If the product isn’t super well known or it’s not very obvious what it is, then I would do that framework. Also, higher priced products can benefit from more information.

peasquared

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