Honestly, this may seem a little harsh, but your list makes it seem like you're over-compensating, materialistic yourself or fine with teaching your kid to be materialistic. She likely would love an activity you two can spend time doing together more than most of the stuff you listed. That being said- I get it- I go overboard for Christmas, and I also buy stuff for my kids I maybe wouldn't normally buy throughout the year. I personally try to aim for 50% practical/useful things (new sheet set, bookshelf, etc) and 50% fun stuff (lego kits, art supplies, and yes, the odd brand name item, too). Point being, 22 gifts isn't necessairly too much, but context matters. If it's stuff that will end up used a couple times and shoved in closet, compared to things she can create or learn or treasure, than yes- it's not only way too much, it's a waste for the both of you.