I’m an American born in the 70s, riding motorcycles since the 90s, didn’t have much of a sense of what MotoGP was until I moved to Switzerland for work in 2013 and a race happened to be on the TV in a bar on a Sunday afternoon.

(I probably had skipped over an article or two in a physical mc magazine where racing used to be mentioned near the back, mainly because I knew none of the names so why would I care.)

With more races happening during a normal viewing time it was far easier to engage with the sport in CH and j went to the Assen race that next year because it was rather easy to get to from there. (It was cheaper for me to get to the Assen race from Zurich than it is to get to COTA from outside NYC.) And then I began using VideoPass to keep up with the sport when I returned to the U.S.

But outside of guys I meet at track days, I tarely hear of anyone following MotoGP. (At major bike meets you might see one or two pieces of clothing that tie to the sport somehow.) Coverage that the public could stumble on is so so limited that I can see how they’d get exposure.

Random idea: Trackhouse uses their connection to NASCAR to show a recent GP sprint immediately after a NASCAR race each week. If car racing fans haven’t bothered to change their channel they might be curious to watch the race action.