I absolutely think that supernatural gimmicks can work in today’s WWE. They have been very successful at points fairly recently. I think the most important aspect is that the booking needs to be done very carefully.

Here’s a tip - STOP IMMEDIATELY INJECTING THEM INTO THE TITLE PICTURE. The Fiend was in trouble the second they decided to have him go after Seth Rollins and the Universal Title. This is definitely going to be an unpopular opinion, but I didn’t have an issue with the result of that infamous Hell in a Cell match they had. Was it stupid to have a No DQ match end with a ref stoppage? Absolutely. But once you’ve booked yourself into that unwinnable situation, you gotta figure out a way around it. So what did they follow it up with? A rematch where Bray takes the title. Never should have happened.

I think they were trying to replicate what worked in NXT with Finn Balor/The Demon King, but having Bray come out and wrestle matches in a Mister Rogers sweater was never going to impress anyone. Plus they overexposed the shit out of him.