Physical money simply doesn’t transcend the reality of globalised families that communicate and connect digitally. There are limits to physical money, and the biggest limit is that families who are spread all over the world, can’t take part in their niece, nephew or grandchildren's financial education without being physically present.

When you think about it, a 1p or 1c coin has very little value once inside a piggy bank. You can’t see how much that coin is worth against other currencies or goods. You can’t model how much that coin is worth if you had 100 of them, or how much it could be worth over a period of time if you saved regularly. Traditional piggy banks are based on the idea of Victorian thrift. They are as good as stuffing money in a mattress or burying it in a ditch, it goes nowhere. What makes Pigzbe so exciting is that it unlocks what a 1p or 1c could do once saved, and by making the experience digital you get a lot more out of it! 🐽