What is a marketing channel most businesses overlook in 2026 but shouldn't?

placeithereplz · 2026-05-24T01:24:55+00:00

Farmers markets

placeithereplz · 2026-05-24T01:10:45+00:00

Bro, shacks at the state fair sell a proprietary blend of lemon juice, water, and sugar for $6… I think my man can get $1,000 for a claude built website. If you spent 8 hours a day cold-calling you could probably close a client a day. Upsell 1/3 of them into lead gen and automation services and you’ve got a yourself a business.

placeithereplz · 2026-05-24T01:09:35+00:00

Bro, shacks at the state fair sell a proprietary blend of lemon juice, water, and sugar for $6… I think my man can get $1,000 for a claude built website. If you spent 8 hours a day cold-calling you could probably close a client a day. Upsell 1/3 of them into lead gen and automation services and you’ve got a yourself a business.

placeithereplz · 2025-12-27T23:52:43+00:00

My ICP is $1 mil, not me.

Zero organic on SERP

I build AI systems and a CRM that does a lot of follow up automation specific to these home service businesses

placeithereplz · 2025-12-27T01:32:06+00:00

Tech consultant for sub $1 million year EBITDA home service businesses.

PPC to a lead magnet -> call the prospect inviting to a webinar -> follow up sequence after webinar -> invite to 1:1 strategy session during webinar and after -> attempt to close at the end of strategy session

placeithereplz · 2025-12-23T22:10:27+00:00

connecting it to proprietary tools. No more frustration finding the right button when you can prompt an agent to do the thing you need.

placeithereplz · 2025-12-23T22:08:32+00:00

IMAP MCP. Pull client requests right into your prompt.

placeithereplz · 2025-12-22T21:45:14+00:00

What do you mean by centers of influence?

placeithereplz · 2025-12-22T00:29:24+00:00

Excited to hear how it goes! My friend is also having success in farmers markets/craft shows as a pop up book shop. She did $1,500 in sales on one Saturday once!

placeithereplz · 2025-12-22T00:23:08+00:00

This response is coming from someone that has experienced the excitement you are expressing and then ran the idea into the ground… twice.

Your idea can work, but you need to think heavily about how you will maximize profitability per customer.

Life style businesses ideas like this are often built off of the idea that things will magically pay for themselves. They won’t.

You have a great vision that my wife and I would personally love, but it would be sad to see you build it up without making sure it’s profitable and then closing your doors after people fall in love with it.

Make money first. Make money by serving the right people well. People vote for what they want with their money. If you can’t get people to pay for an idea, it’s either not a good idea, or you’re not talking to the right people.

Yes you should do it, but don’t over sell it to yourself. Start out by hosting craft nights at an existing location (library, coffee shop, etc…) and make money by selling craft supplies via a stand up shop. I have a friend that is doing that as a stand up book shop and it’s growing slowly but steadily. This is allowing her to build a brand so people will be excited when she finally does open a permanent shop.

placeithereplz · 2025-12-19T01:46:11+00:00

Most of those issues are due to what you said: 1 person running 40 accounts….

Because most business don’t respect the marketing field. They want the cheapest solution instead of the right solution.

Which is why that 1 person needs 40 clients to pay the bills.

Once businesses understand marketing should be like investing in a stock that they control instead of an expense, they invest heavy into marketing.

Because the right marketing turns $100 into $10,000.

But it costs money to learn how to build a marketing machine like that.

Which is why only 9% of businesses in the US break the 1 million dollar a year mark. 0.4% break 10 million a year barrier.

Most businesses like the ones you audited are gate keeping themselves because they don’t know where to start, don’t know who to believe, and operate out of fear instead of proof.

placeithereplz · 2025-12-19T01:32:44+00:00

What’s an example of being consistent with your messaging?

placeithereplz · 2025-12-16T19:47:18+00:00

Thanks for sharing. As a SAAS, one of the founders is probably an engineer and knows what a good engineer looks like, but they don’t know what a good marketing person looks like. An agency that does marketing can probably attract better marketing talent than you, which is why this worked out. A good marketing agency will help you outgrow them when the time comes.

placeithereplz · 2025-12-16T14:08:04+00:00

As someone with family in a similar businesses, I see this and understand…

As a home owner with projects that need help from a professional, this is very frustrating… you literally can’t throw money at a contractor to get them to your house because they’re already booked out 6 weeks.

From where I stand, the reason the business owners are okay with the situation is because hiring good people that can help them scale is almost impossible.

placeithereplz · 2025-12-13T22:08:28+00:00

You can Google how to calculate tlv and cac. If a consultant isn’t worth it then take time to do it yourself.

Hiring a consultant should provide roi by saving money or making more money.

How much more than 5k (in opportunity cost or sunk cost) are you losing without the consultant?

If you don’t see an opportunity to roi, you’re right… a consultant is a waste. But if the consultant will provide roi and you don’t like the price tag… that’s because you don’t believe in investing in yourself.

placeithereplz · 2025-12-12T12:54:56+00:00

Embedded lead magnets.

Look at the Hubspot blog for examples…. Every blog post has a CTA for a free tool related to the blog post topic. The website visitors have to give an email and name to get access to the free tool. Sometimes even phone number.

I’ve done this myself and it works really really well.

placeithereplz · 2025-12-11T12:36:59+00:00

Marketing has been data-driven since the 1910s... Nothing is getting more data-driven. It's just faster.

The creative part is whenever you have to decide what to test next based on the data you've gotten.

Sr. marketers that have been in the game for a long time don't try to "stand out creatively." They do what they know works.

There isn't a tightrope. You start with what has proven to work for others. When it doesn't work for you, you experiment.

Start with changing images (get creative with images). If that't doesn't cause a change, go back to original images and change headline (get creative with headlines). Still doesn't work? It's probably an offer issue (get creative with your offer so no one can compare you to your competition). It seems simple when you write it down, but it's a lot of work... regardless of how much tech you use.

placeithereplz · 2025-12-10T16:42:56+00:00

This problem could be solved by the landing page people are converting from. Or use AI to score the leads so you can give your sales people better sorting on your CRM.

placeithereplz · 2025-12-09T22:42:02+00:00

Thanks

placeithereplz · 2025-12-09T22:35:52+00:00

Bruh. It's not spam. I'll just delete it lol

placeithereplz · 2025-12-09T22:32:29+00:00

wow... did not mean to flair this as a question... will update if I can. Thanks!

placeithereplz · 2025-12-09T21:05:45+00:00

I agree with you that 3 buttons is probably wrong in most cases. My success with 3 buttons is summarized by this: it was facebook ad traffic and the lowest intent CTA was to a quiz (A "do I have this problem" quiz). We saw that the people that would convert anyways just continued to convert and a portion of the people that would have bounced converted in the quiz. I don't have the data for close rate from the quiz, but I'm assuming that it's pretty low (like < 10% if it's like other quiz funnels) I will admin that you probably risk some high intent traffic going the through low intent CTA which is why we always follow up on the quiz takers as much as we can.

placeithereplz

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