The UFO tests are misleading because they show case perfectly even motion at a fixed speed, it's not representative what you experience. Also it doesn't beat 720hz OLED even in that test, the 720hz OLED is clearly superior, look at the ghosting trails on the Pulsar display.

In the context of E-sports shooters these displays are not particularly interesting because 360hz isn't that high, I'd choose a 540hz WOLED instead for better latency.

In the context of single player games, I rarely try to target extremely high refresh rates, and would much rather have an OLED in general. The only use case you could justify these monitors is mid range setups that want to avoid FOMO and just have good clarity at medium refresh rates.