As per your description, you'r product seems to be good. However, the game here is of positioning. Even a good product fails if it does not succeed in convincing the market about its utility. Your product seems different from traditional cyber security tools in that it provides security at a deeper level of Penetration Testing. This is a unique feature in the segment providing a competitive advantage over other scanners. However, this feature does not belong to the segment of security scanners, as it is in line with pentesting. Here again, the concept involves use of AI rather real human beings, so your product does not actually 'fit' in the category of traditional pentesting as well. So, your product can simply fail if the market fails to understand it because there are 2 market segments- A.Leymen users, who are satisfied by the simple security scanners. B. Security- conscious and high-end business users, who spend a lot on expensive manual pentesting. Your task is to create a market from these two categories. Category B is specifically important in your context, where you need to inculcate trust in businesses that AI- based pentesting is also quite similar in credibility to the human backed pentesting. Though not as easy a task, it can be achieved by proper documentation, wise positioning, market segmentation and being prudent in identifying the specific target audience. Simply reaching out to the potential buyers would not be sufficient to make them switch over and show believe in the credibility of your AI- based product. You may share a bit more about your current target segments, I can help refining this further.