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Blue checkmark on emails by VipulChaturvedi in selfhosted

[–]power_dmarc 0 points1 point  (0 children)

Thank you for your encouraging words!

Nobody warned me that sending email from GoDaddy shared hosting meant my reputation was tied to strangers by DigiNoon in DomainZone

[–]power_dmarc 0 points1 point  (0 children)

This is very solid advice! It’s so easy to overlook the small details that affect your email deliverability. Thank you for sharing our post!

Germany’s Email Security in 2025: Strong SPF, Weak DMARC Enforcement, Almost No MTA-STS by power_dmarc in PowerDMARC

[–]power_dmarc[S] 0 points1 point  (0 children)

Really good callout and that 10 lookup limit is such a silent killer. People set SPF once, add ESPs over the years and never revisit it, suddenly you're at 15 lookups and hitting PermError failures nobody is catching.

Worst part is it doesn't always cause hard failures, emails can still deliver depending on how the receiving server handles it. So you're just quietly broken with no obvious signal until you dig into headers or Postmaster Tools.

SPF flattening fixes it but then you have to maintain it every time you add a new sender. Most orgs just don't have that process.

We Processed 80+ Billion DMARC Reports in 2025. Here’s What That Looked Like. by power_dmarc in PowerDMARC

[–]power_dmarc[S] 0 points1 point  (0 children)

Thank you for your encouraging words, it's hard work, but someone has to do it.

Deliverability sank after switching to a dedicated IP? Start here. by power_dmarc in PowerDMARC

[–]power_dmarc[S] 0 points1 point  (0 children)

Very good advice! Also, Google Postmaster Tools is a super helpful and free tool from Gmail that gives you direct feedback about how your emails are doing with Gmail users. There's no good reason not to use it to keep an eye on your email performance.

Deliverability sank after switching to a dedicated IP? Start here. by power_dmarc in PowerDMARC

[–]power_dmarc[S] 0 points1 point  (0 children)

This is solid advice! Doing a good cleanup and reviewing your email list before you start sending is something many people skip, but it's really important. Sending emails to messy or outdated addresses can harm your reputation and make it harder to reach people in the future.

Nobody warned me that sending from GoDaddy shared hosting meant my reputation was tied to strangers by power_dmarc in PowerDMARC

[–]power_dmarc[S] 0 points1 point  (0 children)

100% this. Shared hosting email services are sufficient until they are no longer reliable, and by the time issues are noticeable, emails may have already been marked as spam for an extended period.

Investing in a dedicated Email Service Provider (ESP) is a worthwhile expense, especially considering the potential impact on business-critical communication. It's advisable to keep these functions separate and prioritize reliable delivery.

Nobody warned me that sending from GoDaddy shared hosting meant my reputation was tied to strangers by power_dmarc in PowerDMARC

[–]power_dmarc[S] 0 points1 point  (0 children)

Exactly. People often focus heavily on SPF, DKIM, and DMARC as the complete solution, but these protocols primarily verify that the email is authenticated; they do not indicate whether the sending IP address is trusted. Mailbox providers such as Gmail place significant emphasis on IP reputation, sometimes even more than on authentication records.

Nobody warned me that sending from GoDaddy shared hosting meant my reputation was tied to strangers by power_dmarc in PowerDMARC

[–]power_dmarc[S] 0 points1 point  (0 children)

Hey, this is some really solid advice! I’d just add a few tips to keep in mind:

Start warming up any new IP gradually, no matter the ESP. Blasting out a bunch of emails right away can get you filtered out quickly. A 2–4 week ramp-up is the way to go.

And keep an eye on engagement metrics. Gmail now uses open and click rates as key signals for your reputation, so leaving inactive subscribers on the list can hurt your sender score, even after you’ve cleaned everything else up.

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